The myth continues-that a real book must be in print and it must be over 160 pages. Rethink the premier approach: Write a short book to get more bookings, get your word out to thousands, gain credibility, as well as vast virtual promotion and an ongoing increased stream of income.
1. Write your short (10 pages to 100 pages) print and eBook at the same time using the same word file.
Speakers need to know that business people’s reading hours are down from 123 hours per hear in 1999, to 109 hours in 2001, and in 2005–the figure is even lower. They want short how-to books.
Speakers have the edge over other businesses because you already have past talks, cassettes, or articles you’ve already written. Just dust them off with a new angle for each audience. This approach creates even more product.
2. If you don’t get a book out, you don’t get the bookings, your word out or ongoing income.
3. To get started:
-Write about what you know–you are the expert
-Solve your audience’s problem or challenge
-List 5-10 benefits and features of your book
-Know your thesis before you write a word
-List 3-5 major topics to later become your chapter titles
-List 3-5 sub points for one chapter title
Take just five – ten hours a week to get your book written in less than a month. Watch your speaking business thrive!
Judy Cullins 2005 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, “The BookCoach Says…,” “Business Tip of the Month,” blog Q & A at
and over 185 free articles.
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Email her at
or
Phone: 619/466-0622 — Orders: 866/200-9743
