How much time do you spend promoting your business? Two hours out of six? One hour out of six? Maybe not even that much.
No need to feel guilty. Today, through a simple, yet elegant way to promote, you can spend only 3-4 hours a week to get your word out. And you’ll reach thousands, rather than just a few.
Guru Peter Drucker said that only marketing and promoting produce results in business. The rest are costs. I agree. Do you want better results too?
Some Promotions Work Better than Others
While press releases, book reviews, post cards, business cards, networking, appearances on radio and TV, and selling products from the back of the room brought me some success, it was slow and small. Like you perhaps, I was unsatisfied with the number of clients.
There must be a better way I thought. I reached out first, to research how I could promote online. During that time, I wrote three eBooks, which I also sell in print. They took me 4 months to write. I learned that print books can actually be sold the same as eBooks because you can promote both through submitting articles to spam-free to online ezines in your field. These can bring new clients every week you submit. When people like your free information they will be more interested in going to your site to learn more about you.
What I learned: Free information is the key.
To set up my virtual marketing machine I gathered e and URL addresses of ePublishers and Web sites who wanted free information. I started writing new articles, dusting off old ones, and leveraging new articles with different angles. After subscribing to these ezines, you are allowed to submit your articles. It takes about 4-7 days. They send an email to you to confirm.
In the meantime, you need to set up your computer files called “articles to submit,” adding new publishing addresses into your file when others admire and say they’ll use your article. Keep track of all these email addresses to make the most of viral marketing.
Remember you just push a button and viola your article is sent to thousands of the free ezine subscribers.
While the saying goes that we should promote 90%, I decided that I could spend less time on promotion with this technique.
You can now enjoy your own virtual marketing machine to make from 7-17 new coaching clients in two months like I did.
Realize that without the right kind of promotion your useful products, teleclasses, and services would remain mainly untapped. Your time and money investment? Just the time with a coach or a teleclass to show you how to do this amazing online marketing method.
Another advantage of submitting articles to ePublishers is that you don’t have much competition in cyberspace. So many businesses are online, and every one of them needs inspiration, information, and entertainment. Opportunities abound for you who coach and speak in personal growth, business, career, and other subjects.
Remember, it’s free information that gets people to know who you are. It turns out it’s not who you know, it’s who knows you. Submitting your free articles online answers the call.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including “Write your eBook Fast,” and “How to Market your Business on the Internet,” she offers free help through her 2 monthly ezines, The Book Coach Says…and Business Tip of the Month at
and over 140 free articles. Email her at
