If you write copy you need a swipe file. A good swipe file can save you lot’s of work and enable you to crank out more articles more often
Every good copywriter has a swipe file. A Swipe file contains Headlines, Articles and Article paragraphs you have previously written. Your Typical article will consist of the Following 3 Parts
- Introduction
- Body
- Wrap up
By mixing and matching the above elements from your article swipe file (and writing some new text) you can often turn 10 Articles into 20 or 30 articles. As an example You have written an Article on 10 Steps to starting an Online Business. Can some of these steps be used to starting an MLM Online Business.
Let’s say only 7 of these Steps would apply to an Online MLM Business you now have the Body of an Article called 7 Steps to Starting and Running an Online MLM Business.
The First thing you do is cut and paste the 7 Steps you are going to use. Next rewrite these steps just a little so they more closely apply to an Online MLM Business.
Next Look over the Introduction for the source article. Can you rewrite this introduction to apply to your new Article? Would it be better to just write a new introduction?
Now look at the wrap-up. Can you rewrite the wrap-up to apply to your new Article? Would it be better to just write a new wrap-up?
In some cases you may only use the Title or part of the title from your swipe file. In other cases you may mix and match the Introduction, Body and Wrap-up from 2 or more articles to create a new article. In all cases make sure your new article does have some new material.
About The Author:
Mike Makler has been Marketing Online Since 2001 When he Built
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