Going Beyond Banner Advertising
R.M. Blackledge
TheWorkAtHomeBlog.com
A major stumbling block for many internet marketing newbies is the
false belief that the placement of a banner ad on a web page is all
that”s required to immediately start making a few sales. This is a false
premise.
There are a couple of key principles of internet marketing that can
prevent any newbie from falling into this enticing trap.
No. 1) Choose A Relevant Affiliate Program
Let”s hope at least that as a newbie you have chosen an affiliate
program to promote that has relevance to your online interests.
As an example, if you have placed a website online that discusses
the care of young infants, it is certainly easy enough to find affiliate
programs that deal with infant health, nutrition, clothing, or even
security, such as baby monitors.
The affiliate program doesn”t have to exactly match your website
content, but it should be very closely related. If your site is about
infants why on earth would you want to promote rock videos?
Only perhaps, if you think your own child is a future musical prodigy.
Yet, many first-time internet entrepreneurs make just such a mistake.
Even an affiliate program that deals with teens or preschoolers is not
close enough, because the people coming to your site presumably
are not seeking information about those subjects.
Tiny infants are not preschoolers.
Of course you might make a sale or two by virtue of blind luck,
but that is not the way to run an internet business.
You want at all times to be lean and focused. Don”t waste effort
promoting anything that is going to be a hard sell. Your effort is
best spent elsewhere.
No. 2 ) Write Informative Articles and Testimonials
Using the same example above, let us propose that you have wisely
chosen an affiliate program that relates to young infants. Now what?
You”ve had your banners up for a month or two, and you just aren”t
making many sales. This despite the fact that your site receives a
reasonable amount of traffic.
One of the problems you”ve unwittingly created for yourself is that
banner ads are too easily ignored. They are like background music.
Each hour online anyone who surfs the web is going to be bombarded
with banner ads, such that they become invisible. And it doesn”t
matter even if the banner ads are of excellent quality.
They are still banner ads.
Text-based ads are a much more effective advertising method,
although at first glance it would seem exactly the opposite.
But, let”s look at this idea more closely.
Banner ads say out loud that you”re attempting to sell something.
One of the major precepts of internet marketing is that people DO
NOT WANT TO BE SOLD. People are online to gather knowledge.
Even if they are online as a time for recreation and pleasure, they
are still interested in learning.
Human beings are innately curious. This is a plus for you, as you
attempt to make a sale.
Here”s how.
One way to introduce text-ads into your web site is to write articles.
Or to write a review of the very product that you”re trying to sell. { you
aren”t trying to market something you haven”t purchased yourself,
are you? }
Testimonials are an extremely effective advertising device. That”s why
so many web merchants place testimonials on their site, and frequently
on the very first page of the site, where the testimonials are most likely
to be viewed.
Also, testimonials are a form of “aggressive” advertising that doesn”t
look aggressive at all. This is because testimonials deliver valuable
information to the consumer. Thus, the consumer is more likely to
make a purchase because they never form the negative impressive
in their mind that they are being SOLD something.
A person who is feeling negative is much less likely to decide to make
a purchase.
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One final point before we conclude this article. Banner ads are not
going to disappear. They can still serve a useful purpose. Sometimes
a banner ad or two can help dress-up a drab, uninspired-looking site.
You don”t want your website to resemble a plain white term paper.
A little sizzle is okay. But, NEVER let banner ads be your main
advertising method.
Also, if every other affiliate is using the same banner ads, then the
impact of the ads on your site will be further lessened. The key to
online marketing success is to be unique. Online, as opposed
to the offline world, uniqueness is an endearing trait.
Don”t plaster those same ads all over your pages everyone else in
your marketing niche is using. Write your own articles. The customer
will become comfortable that you know what you are talking about.
This gives them a reason to return. { a key factor as people rarely
make a purchase the first time they ever visit a website. }
Stay on your toes, don”t become complacent, and never miss an
opportunity to improve the content, relevance, and usefulness of
your site. If you have a thought or an idea about something. Then
place it online. You”re always more likely to receive a click-through
from a well-written informative article than from some flashy banner
ad. Give the customer more of what they want, without trying to sell
them.
That is the simple key to increasing the overall marketing effectiveness
of your website.
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Resource Box:
R.M. Blackledge is the owner of TheWorkAtHomeBlog.Com.
Additional articles and important, up-to-date home business
news and information is available almost daily at the following url:
http://theworkathomeblog.com/index.html
contact: http://theworkathomeblog.com/contact.html
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