Ray Kroc, the founder of McDonalds, was over fifty when he started making money. Kroc was a paper cup salesman who obtained the marketing rights to a multi-mixer invented by
Earl Prince. He criss-crossed the US for seventeen years
selling these mixers until he met up with the McDonald
brothers. Dick and Mac McDonald ordered eight of his mixers
and had them churning away all day.
Kroc was entranced by the effectiveness of the McDonald’s
operation and started thinking about building McDonald’s
restaurants all over the US. He thought he could then sell
more multi-mixers. The McDonald brothers weren’t too keen to
the idea so they franchised the restaurants to Kroc. He
ultimately bought out the McDonald brothers and as they say
– the rest is history.
Ray Kroc’s belief in himself was unshakeable, as he noted
later – “I was 52 years old. I had diabetes and incipient
arthritis. I had lost my gall bladder and most of my thyroid
gland.” Kroc didn’t allow his age or his physical condition
to hold him back.
If you have negative beliefs about yourself that are holding
you back, here’s a way to change them.
Your subconscious will always attempt to move away from pain
and towards pleasure. So start to associate massive pain to
your negative belief. Think about how it will hold you back
and stop you achieving what you’re trying to achieve. Think
about how miserable you’ll feel if you don’t even try.
Old people rarely regret what they’ve done in their life but
they do regret what they haven’t done. So think forward to
when you’re 75 or 80 years of age and imagine how you’ll
feel if you’ve never tried.
Then start to think of the pleasure you’ll receive in
fulfilling your beliefs. Think about how good you’ll feel
when you achieve what you set out to do. If when you’re
older you look back and think about things you didn’t
achieve, at least you’ll be able to say – “I tried, I gave
it my best shot and I didn’t sit on the sidelines.”
Thing Big! The level of your success will be determined by
how much you believe in yourself.
If you think small and expect small achievements – that’s
what you’ll get.
If you think big then you’re more likely to have big
successes.
Thinking big and having big expectations are often easier,
and no more difficult, than having small plans and small
expectations.
The psychologist Abraham Maslow said – “If you deliberately
plan to be less than you are capable of being; then I warn
you that you will be unhappy for the rest of your life. You
will be evading your own capabilities, your own
possibilities.”
Discover how you can generate more business without having
to cold call!
Alan Fairweather is the author of “How to get More Sales
without Selling” This book is packed with practical things
that you can do to get customers to come to you .
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