Arun Pal Singh
Are you aware of the reason why most people fail in their online ventures? It is because most of them don’t know and more importantly are reluctant to command the language and gadgets of the web. Put it simply, they are uncomfortable with the technology the internet uses.
Just floating a website and starting a business is not enough. This is crucial first step, no doubt. One has to work further on his business to succeed. The lack of web knowledge might prove to be a handicap.
Please allow me to be clear. Let me be heard loudly and oppose those who say the opposite. To succeed online one must equip himself with technical know-how.
If one does not know the technological part experts can be hired but they come at a price which is almost always unaffordable by a starter of the small business. So this choice is always out. There is no other option left than to know how to do it yourself. Earlier you realize it better it would be.
When I started my online home based business I was a novice on the net. Plethora of new terms like HTML, FTP, POP3, email aliases, bandwidth, cgi, php etc. etc. etc. did not make any sense at all.
I tried working by approximation but that made me uncomfortable. I could not make the small change in my site that I always wanted to. Every now and then a new or old term would appear again and I was left in a state of confusion.
Because I was uncomfortable I could not concentrate on my business. I could not focus where I should have been. Lack of vocabulary and technical knowledge always held me back. I was a businessman who was not confident of what he was doing. I kept incurring losses until my slumber was broken.
Then I realized I got to learn my basics. I could not always bother others about “how to do this and how could I do that”. Even if somebody is kind enough to reply, the fear of unknown always diminishes the confidence to take the bold step.
Moreover when you get over one, there is something waiting again to be stumbled upon.
Earlier you know your gadgets, better it is. Especially the ones which will be needed frequently. Among these the most important is HTML. It is easy to learn and makes you confident enough to bring those small changes in your site or putting up additional by yourself.
So is setting up of auto responders or email aliases, how to transfer files between your computer and website server, how to use soft wares for making extra profit.
Sooner or later you would need to put your business on autopilot. Knowledge of know-how would make it much easier
You are the master of your ship. To sail smoothly you must know the tools. Get a fair idea of how the internet works. For example what happen behind those graphics when you click or type a URL? It is not necessary to master everything but having an idea is must
Get a good grasp over the web vocabulary. You will emerge more powerful, more confident.
It calls for some work but time spent on this would bring rewards in future. There are many good books available. Internet is itself a good source to search for everything. Programmes or softwares also come with inbuilt help. That too enhances the working knowledge. Find ‘the how to’ wherever you can get.
By and by you will find that you have accumulated a wealth called knowledge which gives you a cutting edge of many others who don’t possess it.
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