You”ve picked your niche products out, and your website is published and ready to go. Maybe you even signed up with a niche product program like EasyNicheProduct.com and had all the legwork taken care of for you. Now here comes the first real step for selling: finding your customers.
Choose one, some, or all of the following methods to locate new sales leads. Remember, the wider you cast your net, the more people you can lure to your website.
Surf the World Wide Web
Many niche markets have already formed their own websites. Selling a niche product to the owner of a related website is always a great idea, because if they like it, they”re likely to recommend it to all of their website visitors in return. As an example, you may have great luck selling an ebook on perennials to the webmaster of a gardening website. This is also a great opportunity to advertise specifically to those people you”re hoping to sell to.
Be creative. You can find a lot more than you didn”t know.
Read Community Messageboards
Anyone active enough to post to Internet messageboards about their interest is probably interested enough to buy your niche product. There”s no better place to find astrology fans who may want to buy an astrology ebook than an astrology messageboard.
In posting to messageboards, ALWAYS offer your help first. Give advices to the members of the messageboards and once you have gain enough reputation, it is much easier to sell a product.
Purchase a Mailing List
Opt-in mailing lists, where people have agreed to receive messages pertaining to certain subjects, are a great way to reach many people all at once. Lists are available for purchase through the Internet, though price varies greatly depending on the size and age of the list. Then all you need to do is enter the addresses into your favorite mail program, write your message, and hit send.
NOTE: NEVER purchase that “1 million email” addresses packages. They are mostly SPAM emails.
Join Active Mailing Lists
Sites like Yahoo.com manage millions of active discussion email lists pertaining to nearly any topic. Run a search on terms relevant to your niche products, and sign up for those groups. This is a great way to access your customer base and to better understand their needs.
Look Offline
Don”t forget that people look for information in places besides the Internet. Check newspapers and magazines related to your niche product (i.e. “CatFancy” for cat owners, “PC World” for computer users) and become familiar with them. You may find a calendar of events, classifieds listings, and/or a Letters to the Editor section where you can promote your product.
Many marketers often leave out the offline marketing because they have stayed in the “online world”. But the gold is out there in the offline market. Explore your offline world, you may find great avenues of marketing opportunities.
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