Ewen Chia
In my last article entitled, Maximizing The True Value
Of Your Traffic (found at http://tinyurl.com/2cf84
you discovered the importance of generating positive
responses from all your visitors.
The crux of this strategy resides in the concept known
as website conversion, and how it can make you tons
more p.rofits with much lesser work.
In essence, you can squeeze more value from the same
traffic, simply by converting a higher percentage of visitors
into paying customers…
..and the best way to do this is by increasing your
conversion rate!
Now there”re really only two major factors affecting
website conversion, they are 1. Website Mechanics,
and 2. Power Copy.
Let”s look at each briefly:
1. Website Mechanics
This refers to the “mechanical” aspects of your website.
For example, how fast it loads. Internet surfers are
an impatient lot, and studies have found that if your
site have not loaded within 8 seconds, you”ve lost them.
Another area of concern is how well you present your
site to the visitor, does the design relate to the
product? Consistency is an indisputable law of
persuasion and you should harness it”s full potential
on your site.
2. Power Copy
Entire encyclopedias have been written about
copywriting and there”s only one reason why – it”s
that important.
Web copywriting is not just an art. It”s a science,
a paint-by-numbers formula that you can apply for
massive profits online.
Copywriting, contrary to what many think, is more than
words alone. It encompasses many factors that result
in one simple objective – getting your visitors to take action!
It”s your entire offer and presentation COMBINED with
the power of words, which makes the sale.
While increasing conversion rate can turn any money-
losing site into a money-spitting one without more work
or traffic…the real question is:
Are you doing it – or are you continuing to make these
same mistakes over and over again?
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