Not all Home Business Entrepreneurs are experienced enough
to produce their own product, so most of us
“would-be-entrepreneurs” become affiliates, marketing
someone else”s products and opportunities. That is nothing
to be ashamed of. Lots of people make a really great living
doing it, and so can you.
Being a Work at Home Business Entrepreneur is not as easy as
it first appears. Don”t get me wrong, it is not that
difficult either. As the saying goes “anything is easy if
you know how”. The BIG secret is learning “how to market” on
the Internet.
Internet Marketing is a little different to marketing
offline. You sell your online products and opportunities
from an electronic store called a website. When you open a
store in a Mall or in a busy town you can rely on walk-in
trade who see your goods through the shop window and want to
buy. With a website store, the concept is a little
different. You have to take your store or its products and
place it where the people are likely to be – traffic
exchanges, safelists, search engines, electronic
magazines etc.
Selling your affiliate products should begin even before the
customer clicks on your affiliate link or the banner on your
web site. Don”t only rely on placing a banner on your web
site with the hope that someone will click on. It may work a
few times but it is not the best way to produce good
results. The best results are achieved when the customer is
already sold on your product before he clicks on your
affiliate link. Write a good ad copy that does not obviously
seem like you are selling your product. Entice the customer
to click on your link with words that would make you want to
buy the product, or join the opportunity yourself.
Use the products you plan to promote yourself so you can
market them enthusiastically and do not be afraid to use
testimonials from enthusiastic customers. They work wonders!
Concentrate your efforts on choosing a few good affiliate
programs and marketing them effectively. Choose a program
with products or services that interest you. Do not be lured
into signing up for numerous affiliate programs in the hope
that one of them will make money. Choose wisely and try not
to get involved in selling things you know nothing about.
Don”t try to sell heavy duty equipment if you know what HGV
stands for. Go with your passion, your enthusiasm will grab
your client by the nose and lead him/her to your
affiliate link.
When you have chosen your affiliate company, build a site to
market the products and programs you”ve chosen. Choose a
name that is relevant to your affiliate program and the
products you plan to sell. If your site is built to sell
craft items then selling car parts on it is not a good idea.
It would be far better to include a short course on how to
make craft items. Keep your site relevant!
Read everything you can about your products and research
them thoroughly so you can answer all the questions you get
asked either by the people signing up under you or your
customers. Look around for other items to sell or give away
that will enhance the products or services you sell. If your
main focus is affiliate marketing you could include products
and free gifts and e-books that will help with marketing the
products you sell.
Create a catchy signature to use each time you send out your
mail, you never know whose interest it might stimulate.
Don”t forget to include your affiliate links in all your
outgoing mail. Market, market and market your products some
more. Think about what your target audience is looking for
and keep it in mind always.
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