The Online Businessperson Butterfly – Part 1
by Michael Dixon
2004
The Internet is LOADED with opportunity for those who want to start their own online
business today! The only thing that seems
hard to find is where to start.
Too many beginners start out like a butterfly. They go from program to program as the butterfly moves from blossom to
blossom. Like the butterfly, they never land in any one place for very long. Do you know
that the average lifespan of a butterfly is
20 – 40 days?
To be successful you need to be more like the tiger. The
tiger moves with purpose, focused on his prey to enable a
lifespan of 10 – 15 years.
By remaining focused on your prey you stand a much better
chance of a feast as opposed to a snack.
Focus is fundamental to success! Without focus your vision
becomes blurred. Eventually you become blind.
Too many of us find all those large packages of products, you
know the ones I”m talking about, and download all the free
ones we can find and buy all those we can afford.
This is our first mistake! Don”t look for products; look
for markets. Once you have identified a market, the product
will come.
How do we find a market? With a little practice, and a lot
of focus, it isn”t all that difficult.
Just think about your own life. What are the things you want?
What are the things that bring you happiness, wealth, health,
gratification, or whatever? Would others be interested in
these things? Ask them!
With just a little effort you can find out how many people share
your interest.
Let”s pick “bird watching” as an example.
If you go to http://www.google.com and type in
bird watching : forum in the search bar and click the
Google Search button you will find 167,000 links listed to
sites that deal with bird watching forums.
This gives us plenty of opportunity to visit and see
what these bird watchers are talking about and what
they are looking for. I haven”t researched this, but I
imagine it is a safe bet that birding binoculars are
a hot topic. Have you ever seen a birder without
binoculars?
Now type “birding binoculars” (enclosed in quotes) into
the search bar on Google.com and we see that their are
9,480 listings of sites that deal with “birding binocular”
in some way.
Now we need to know how many people are looking for
information about “birding binouculars”. Go to
http://inventory.overture.com/d/searchinventory/suggestion/
and type in birding binouculars. The results show 19,390
searchs were made for birding binoculars in May 2004. That
means that the ratio of searchers to sites (potential
customers) is 2.05 (19,390/9480).
We have just closed in on our prey by remaining focused
on a market (bird watching not a product (birding
binoculars and we are nearly ready to pounce like the
aggressive tiger marketers that we are.
I will expound on this focused research in Part 2 of
The Online Businessperson Butterfly
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