Techniques for Gurus 101

Techniques for Gurus 101
An article by Gary Durkin
How many Internet Marketing gurus does it take to change a
light-bulb?
All of them – because they’ll each take it in turns to
change the same old bulb, over and over again.
None of them – because they’ll get YOU to do it for them.
Just one….. but he’ll arrange a teleconference / webcast to
tell you all about it.
Just one…… and he’ll arrange a big seminar to tell you how
he did it.
Just one – but he won’t reveal the secret of where to find
out HOW he did it unless you read his newsletter.
Just one – but he’ll only tell you in his new ebook called…
How I changed a light bulb.
Just one – and guess what……. You TOO could have a light-bulb
just like his!
Two of them……. Because a joint venture bulb-change helps
everyone.
Three of them – 1 to praise the virtues of the existing
light-bulb, 1 to re-design the light-bulb, and another to
tell the first one that the new bulb is better.
Four of them – one to do it, another to tell the others, and
third to everyone else in the world, and the fourth to
remind the first just how good he was at changing the bulb
in the first place.
Five of them….. because you absolutely, positively cannot
change a light-bulb successfully with their very own, patent
pending Light Bulb Widget Gadget Thingy Version 2.1
Light Bulb? Who needs to replace the bulb anyway….. I can
bask in the glory of my own success, for putting the light
bulb there in the first place.
Why did the light bulb need changing anyway?
What’s a light bulb?
(a little light relief now and then, never hurts!)