Another powerful reason for making the switch from using
the unlimited autoresponders that come free with your web
hosting account to paying a monthly fee for an
autoresponder service is improved legal protection.
Since all e-mails you send using a paid autoresponder
service are hosted on their servers, you are insulated
from false accusations of sending spam (unsolicited
commercial e-mail).
Even if you send your paid autoresponder service your list
of current newsletter subscribers, they will require
confirmation from each subscriber.
A subscriber to my newsletter confirmed their subscription
(with date, time, and IP address recorded) through my
paid autoresponder service. Then, with the first issue
sent her, she filed a spam complaint with AOL (America
Online, Inc.). My autoresponder service terminated her
subscription and notified me of what happened.
Now, had I still been using my free mailing list software
(and the free autoresponders) that came with my web
hosting, I might never had known what happened. I would
have assumed that my subscriber was getting my newsletter
and was happy about it. I would never have imagined that
I was being accused of sending spam and at risk of being
blacklisted!
As well, compliance with the CAN-SPAM Act of 2003
(Controlling the Assault of Non-Solicited Pornography and
Marketing Act of 2003, United States Public Law 108-187)
is ensured by the paid autoresponder services. They make
sure that legally required information is sent on each
e-mail sent.
So, by paying a modest monthly fee, your autoresponder
service can not only help increase your profits but it
can help protect you legally as well.
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