Yahoo has announced recently that they will be joining Google in introducing an advertising program where advertisers can pay per click. Using this method advertisers can set a budget by selecting how much they are willing to pay per visitor, and how many visitors they can afford per day.
In response to this opportunity sites like
have released eBooks, tutorials, and short courses, that offer guidance to website owners looking to advertise their sites by using pay per click search engine programs from Google and Yahoo.
These courses illustrate the process of setting up online campaigns, writing effective ads, focusing on the right market, and strategies for measuring the results of your online campaigns.
“Just like print advertisers hire advertising agencies to design and run their campaigns, online advertisers need to be able to access seasoned advice for advertising online,” said Donny Lowy, who is the author of Selling Online: Beyond eBay.
According to Donny, there are specialized techniques and methods that are needed to properly advertise online. Since the barrier to entry is very low, there are many site owners who are simply throwing away their advertising budgets on ineffective campaigns.
“Low entry barriers mean that anyone can start advertising online because it requires less than $100 to start. People also see this is an easy way to capture leads and increase sales.”
In reality it seems that the majority of online sites are still struggling. While there are more opportunities to advertise online, and at a lower rate than previously, the challenge of capturing sales online seems to be level with past ratios.
“Online entrepreneurs can beat the odds and capture more leads and increase their online sales, but they need to study the steps that proven online businesses have taken.”
The search engine field was equally shared by 8 large search engines during the last five years. But as the many of these Internet upstarts failed, the remaining players were left with a larger slice of the search market. This situation has presented opportunities for small budget advertisers.
At the acme of the Internet fever there were many search engines serving the search market. There were companies like Infoseek, Open Text, Snap, and Direct Hit. Most search engines that sill operate receive their results from established search engines like Yahoo, Google, and Overture.
Since search engine users have grown in sophistication they have come to realize that these results are being fed by the larger search engines. These users have gone direct to the source and now the majority of them rely exclusively on Google and Yahoo.
Studies have shown that Google and Yahoo control 90% of the search engine market, with Google leading Yahoo by 10 market points.
Yahoo has responded by updating their search engine with more advanced features and faster indexing.
Gone are the days when it took months for Yahoo and Google to index a new website. Now website owners can see their sites appearing in the search engines in a couple of weeks if not days.
The competition by Google and Yahoo has allowed website owners with small internet marketing budgets to enter the marketplace faster, and without having to spend an excessive amount on advertising.
One reason being that the search engines themselves realize that the more sites they have indexed, the more users will use their service instead of the competition’s engines.
The new services introduced by these search engines also allows small internet businesses to prosper by taking advantage of the advertising opportunities offered.
Donny Lowy, the CEO of
, an online wholesale and closeout business, and
, an educational resource for the wholesale and closeout business, launched
to show entrepreneurs how to profit from Google and Yahoo.
