Niche marketing has always been a key any
success in marketing but lately it has
become quite a prominent force in the
online marketing world. Many books,
manuals, courses, and web sites have been
developed that focus on niche marketing.
It is easy to find solid resources on the
Internet that can teach you how to make
money with niche marketing.
Niche marketing online is a distinct
segment of Internet marketing and is the
quickest way to get maximum exposure if
you know how to leverage the search
engines to draw attention to your niche
web site.
There”s many things to learn to be
successful and profit from niche marketing
and your USP (Unique Selling Proposition)
will dictate exactly how to plan your
attack to successfully market to customers
in your niche.
If you plan to use niche marketing to draw
visitors to your web site, here”s a few
tactics that you can use to make money:
Niche Marketing Tactic #1, “Research”
Fully utilize all of the research
mechanisms that you can find in order to
make sure that you truly understand your
niche and all of its nuances. This
requires understanding what tools are best
to use so you can understand what your
target niche market does day to day, where
they spend their time online, and what
makes them tick from a personal and
business perspective.
Niche Market Research offers free reports
and articles to help you make the most of
your research time.
http://www.nichemarketresearch.com
Niche Marketing Tactic #2, “Define your
paying niche”
Clearly define who will make up your niche
market and make sure that the people in
that niche market are willing to pay for
the solution that you provide to their
problems.
A niche is a clear subset of a larger
category.
An example of what a niche market is
not: “People who want to learn how to
shoot better scores in golf.”
In this example, there are far too many
people within the main category (golf) to
make this a true niche. Virtually everyone
who plays golf will want to play better
and shoot better scores so this wouldn”t
qualify as a niche, much less a category
worth pursuing.
An example of a niche market: “Women who
play golf who want to learn how to drive
the ball longer and straighter.”
This would be a niche because it clearly
defines and segments who you”ll cater to
and why they would need your service.
After clearly defining your niche market,
you should make sure that they are willing
to pay for your services. The easiest way
to determine this in the online world
(other than using common sense) is to find
web sites that may be close to, or even in
your niche, and see if those web sites
charge a fee for their services.
In addition, you should look to see if
there is a reasonable level of competition
between those web sites. If you see more
than a few sites listed on a SERP (Search
Engine Result Page) that cater to female
golfers for a fee, chances are the people
who are your target customer will pay for
your services for solving their problem –
women who can”t consistently hit long
straight drives in golf.
Niche Marketing Strategy #3, “Choosing
keywords and domain names”
Research and choose your keywords
carefully so you can acquire the best
domain name for your site. Niche marketing
most often includes maximizing the way
search engines work to make sure that your
web site gets listed on the first page of
the SERP”s from your chosen keywords. Your
domain name contributes to getting those
first page results.
Go to Digitalpoint”s keyword suggestion
tool and type in keywords that you feel
people would use to find the product or
service that you offer within your niche.
http://www.digitalpoint.com/tools/suggestion/
Look at the number of searches performed
per day for those keywords and review the
other keywords listed.
Type the keyword phrase that you think
best suits your USP”s target customer into
Google and assess whether or not you can
reasonably compete with the sites that are
listed on page 1 of the SERPs. Can you get
a page 1 ranking knowing that you”ll have
to compete with the sites already listed?
Repeat the process until you have decided
what your main keywords will be for your
product or service within your niche.
Those keywords should be in your domain
name and preferably, they should be your
entire domain name.
Example: if you”ve concluded that “blue
widgets” best suits your USP and you feel
that you can compete for page 1 listings
on the SERPs with the sites that come up
on page 1 for the keyword “blue widgets”,
then a good domain name for your niche
marketing site would be “bluewidgets.com”.
Niche Marketing Tactic #4, “Posting
keyword rich articles or reports
throughout the web”
Niche marketing doesn”t differ from any
other online search engine marketing,
posting relevant content is the best way
(bar none) to get the right type of
traffic to your niche site.
Writing keyword rich articles or reports
and posting them to high traffic web sites
is a great way to make sure that you get
maximum exposure within your niche market.
People will use your keywords to search
for information about the topic that they
have interest in, and they will come
across your web site on the search engines
results.
Niche marketing caters to a distinct and
select group of people who need what you
have to offer. If you define your niche
properly and make sure that your ability
to solve their problem is something that
they will pay for, you will have
established a “money maker”.
Utilize the search engines to make it easy
for your niche market to find your service
or product. Niche marketing is the easiest
way to be successful on the Internet if
you do the proper research.
Be humble, work hard, work smart.
Karl Augustine
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