If leveraging unique or proprietary information is one of your
fundamental strategies to increase unique visitor traffic to
your web based business then it is important to understand
seven fundamental information perspectives you can use to give
your company the edge it needs to effectively compete in the
marketplace.
As the internet continues to evolve and become more competitive,
the dependency of the quality of the information you provide
via your website becomes more critical to market niches.
As information processors we rarely, consciously think about HOW
we absorb all the information we take in via the internet. It
is reasonable to assume that two of our six senses, vision and
hearing, represent the most significant means used to absorb
information on the web. Although seeing copy and hearing sounds
coming from information provided, it makes sense from a
strategic marketing perspective, to take a moment to evaluate
how virtual information can be best absorbed via seven
fundamental information perspectives.
Seven Fundamental Information Perspectives
1) Information Exclusivity:
* How unique, original or proprietary is your website
information?
* Infinite choices of common information equates to clutter and
boredom.
* The “value” of information provided is always unique to every
visitor
* Emphasizing the uniqueness of your information also gives it
more worth
2) Information Quantity:
* How much website information is too much?
* Detail overload can quickly exceed site visitor’s interest
levels
* Volume of information provided should correlate with the
breadth of the information requirements of your targeted
market niche
3) Information Distinction:
* How unique should your website words and terms be?
* Markets and industries have distinct information terms and
sayings
* Try to “talk the talk” of your targeted market niche on your
website
* Distinctive information can be the critical purchase decision
variable
4) Information Accuracy:
* How accurate does your website information have to be?
* Information accuracy requirements correlate to the potential
liability of negative consequences that result from
information incorrectness.
* Earning the trust of your website visitors is an on going,
consistent process
5) Information Timeliness:
* How “current” does your website information have to be?
* The speed of information delivery often adds perceived value
* Often competitive advantage goes to the source with the
“information shortcut”
* Out-of-date information is often associated with poor customer
service
6) Information Interactivity:
* To what degree are website visitor responses critical to
intended message absorption rates and communication
effectiveness?
* Maintaining a dialogue with your visitor equates to increased
loyalty
* Increasing dependency of visitor responses decreases broadcast
effectiveness
7) Information Format:
* What is the most effective way to structure your website
messages?
* Information absorption is best achieved in small increments
* Simplifying the visual structure of your website information
“invites” readership
* User-friendly information navigation maximizes visitor website
involvement
Every web based business is vulnerable to new competitors within
their targeted virtual market niches. There will inevitably
always be someone else who can provide the same or similar
product, service or information in a different way or via other
creative communication tactics. Although different is not
always better, as a virtual customer solution provider you are
obligated to always focus, understand and improve your website
visitor’s perceptions and their ability to “get your message”.
Understanding the seven fundamental perspectives of information
flow can make a significant difference in your ability to
differentiate your virtual messages from the increasing
bandwidth of information flow on the internet.
About the Author:
Mark Smock is President of
, the
FIRST international business buyer directory of its kind.
Business Buyer Directory provides a non-traditional means for
proactive business buyers to locate businesses for sale
worldwide that meet their exact registered purchase criteria.
