Another powerful reason for making the switch from using
the unlimited autoresponders that come free with your web
hosting account to paying a monthly fee for an
autoresponder service is improved deliverability of
newsletters and other e-mails.
Are your subscribers even getting your newsletter? You
might be shocked to find out how few of your subscribers
are actually receiving your e-mail. I know I was!
Paid autoresponder services cultivate relationships with
major Internet Service Providers (ISPs) and online
services. It is in their (and your) best interests that
your e-mails get through and they work very hard to
achieve high deliverability.
Some services supply a spam test to show you how spam
filters would rate your e-mail. If your spam rating
is too high, you can edit your e-mail to improve
deliverability.
When I moved my newsletter over to a paid autoresponder
service, I received several e-mails from autoresponders.
They basically said that because of spam (unsolicited
commercial e-mail I had to confirm that I was a real
person who wanted to communicate with the recipient.
With the paid autoresponder service, I received these
e-mail messages and was able to respond to them in
order to try and retain my subscribers.
With my previous mailing list software, supplied free
with my web hosting, I was oblivious to such events
because I received no autoresponder replies.
So, by paying a modest monthly fee, your autoresponder
service can help increase profits by increasing the
deliverability of your communications.
Related Posts
