So you have decided that you want to do freelance work. You have done your homework and have developed your skills in HTML, PHP, CMS, and a slew of other applications. Now you are ready to start your new career. So how do you get started? Without clients your business is non existent. So how exactly do you build your business and find clients. Below are just a few key elements to help you get started.
Develop a website portfolio
In order for your potential clients to see what you offer, and get a feel for you, it is necessary to have your own website. The purpose of your website should act as a portfolio for potential clients. Show completed projects in the form of gif, or jpegs. When people can see your work, they will be more apt to use your services.
Develop your website as a total package to your clients. Don”t just present your portfolio and leave it at that. Offer tutorials, articles, support forums etc. These additional services not only provide additional content for you clients, but if developed correctly will bring additional traffic to your site which will potentially lead to more sales.
Word of Mouth
In the freelance industry, word of mouth is probably your biggest asset. If you do a good job for one client, ideally he will tell someone of the service you provided and recommend you. Of course this works both ways. If you do a job for a client that was sub par, that will poorly reflect on your business and result in a loss of potential clients. In the field of freelance work viral marketing is essential.
Forums
Forums are an amazing resource for your new business. The idea is, you post in forums that are relevant to your services. Have your website name and description in your signature. If people see that you do know what you are talking about, they will be more likely to visit your site. Forums are ideal for the needed exposure you need to build a strong client base.
Forums are also great place to learn and gain feedback and experience on your work. Go to web design communities such as New York Freelancers and get reviews on your work. Remember, criticism is essential in order for you to grow and learn.
To be a successful freelancer, you have to develop a business plan which works from all angels. If you can develop you business with has a professional looking portfolio, use forums are a source for potential clients, and develop a positive relationship with each client, your chance at success will be high. Of course there are many other factors to consider as well, but if you can master these simple points, you will have an excellent start
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