Ewen Chia
Would you be interested in getting 10 times better
results from your current e-mail marketing campaigns?
While the above is a hypothetical figure, it sure got
your attention didnt it
Though most successful marketers use e-mail marketing
as an income-generator, only the ultra successful are
truly maximizing their profits with it.
What sets them apart? And more importantly, how can
you create profit-pulling solo e-mails that put
thousands more into your bank account fast?
Its no rocket science. Youve basically got to get
your readers excited and give them a reason to respond
quickly.
There IS a simple formula to achieve this. Its nothing
revolutionary, in fact its
…the same darn formula for writing good copy!
Look, if you want to experience increased sales from
all your e-mail promotions, start writing your solos
based on the age-old formula known as
…AIDA!
The basics of copywriting must be applied anywhere
words are used to gather responses, especially in your
e-mails.
Heres a quick look at how you can structure your
messages using AIDA as a guide:
1. A – Attention
Create subject lines that get your e-mails opened.
Think of this as the headline of your ad as any
good copywriter would tell you.
Grab the attention of your rea.ders by using curosity,
fear, happiness etc.
An example : Have you heard about
Heard about what? Theyll want to find out
Extend such attention-grabbers to the first sentence
or paragraph of your message body to encourage further
reading
2. I – Interest
Once youve got their attention, its time to get them
interested in your message.
An easy way to do this is to simply highlight or
create a problem they may be experiencing. This puts
them on alert and peaks their interest.
For instance, you could highlight the pains of how
getting hundreds of spams daily could affect their
business, and how therere no good solutions in sight
3. D – Desire
The desire section of your message is where you
introduce your proposed solution to the problem stated.
Fact is, people need solutions to problems. To be an
ultra-successful e-mail marketer, your job is simply
to give them what they want!
4. A – Action
Getting your rea.ders to take positive action, to act
on your message, is probably the most important part
of your entire campaign.
But a high response rate is only possible if youve
created the flow of Attention, Interest and Desire
successfully.
To encourage immediate action, you should tie a
specific deadline or give scarcity to the solution
youre offering. For example, a 40% discount for the
next 2 days only. Let them know that if they miss this
dea.dline, the discount would end and they would have
to pay a higher price for the same solution.
Here”s another tip to squeeze more mileage from all your
e-mail promotions: http://tinyurl.com/2soof
Use the AIDA formula today in all your e-mail campaigns,
youll love the phenomenal results and extra profits
from doing so!
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