Google AdWords – Tips to keep your Ad campaign on track

Google AdWords – Tips to keep your Ad campaign on track.
Author – J.E. Johnson
2004. .
www.SponsorDirectory.com
AdWords can be a tricky business to be in. Some ads that we spent as little as 5 minutes on can generate tremendous income whereas ads that we spent half a day laboring over will sometimes simply sit there and cost us money.
After running a few AdWord campaigns we will generally have enough “feel” for our AdWords advertisement to be able to make a success out of our online business. But in order to get enough experience it isn”t always the best thing to just try and try again if we fail.
In order to make things easier I have compiled a short list of tips and tricks on how to best run your AdWord campaign. Naturally these tips and tricks may vary a bit for the different type of products you may be promoting and nothing is (ever!) carved in stone, but these few tips should definitely help to avoid some of the potential pitfalls of an AdWord campaign.
The first and probably best tip is to do exactly what you are doing now. Read anything and everything that you can possibly find on AdWords and even read other AdWords that do well to get an indication of how things are done. There are numerous articles online that will give useful information on how the best AdWords are created.
Create keyword lists before you create your ad. By cleverly integrating keywords into the subject title or the main part of your ad you can increase the CTR (click through ratio). People will generally click on ads that contain the keywords they just searched for if they”re interested and a high CTR is definitely helpful as it can decrease your cost per clicked ad.
Surprisingly creating two ads for exactly the same product can help determine what works best. (This is called split ad testing.) This may sound like an expensive solution to testing the quality of our ads, but it will always show which approach is best. With a little bit of luck both ads will work out well and generate enough revenue to make up for the extra effort.
Continually updating the ads and keywords will ensure that the advertisements content remains fresh and in accordance with what the customer is looking for. By continually updating your ads you can potentially turn a mediocre or even terrible ad campaign around simply by changing a few words here and there or adding and changing keywords.
Make sure that your keyword lists and your used keywords also contain possible plural variations, common spelling and even spelling errors. People are not robots; the average person will be just as likely to type “affilaite” as they are to type “affiliate” and this count for practically any word. (The “a’ and the “i” is transposed. I do this ~all~ of the time!)
If your AdWord campaign is doing well be prepared to update it a little bit more often during holiday seasons. You can easily take advantage of the up-swinging buyers market in these times as there are considerably more people online looking to buy specific products.
And finally, don”t stick with keywords or ad campaigns that simply don”t seem to work. Set a specific amount of money you are willing to spend during the testing phase of the ad. If you spend that amount of money and don’t see the results you were expecting (don’t forget to tweak the ad during the testing cycle!) then it is time to scrap that ad and rethink your position.