Whether you own a small business that caters to a select group of people or you run a large company that aims to satisfies the needs of a diverse range of consumers, you can benefit from creating an online presence.
There are numerous ways to promote your organization on the web. Below are five simple methods you can use to launch your company into cyberspace effectively.
1) Buy a domain name. Print it on every piece of literature that leaves your office. Include not only your website address but your email contact as well.
2) Build an informative site that is easy to navigate. Include FAQS (Frequently Asked Questions) about your company, business background, owner profiles, email contacts, examples of your expertise, testimonials about the quality of your work, achievements you have been recognized for in the community, anything and everything you can think of that would sell your product/service to viewers.
3) Make your website interactive by providing users the opportunity to post and/or send questions directly to a Real Person (who will read and respond to their questions in a timely, helpful manner.)
4) Promote your website online as well as offline (see #1). By this, I mean, add your URL to as many related directories, small business websites, and local listings (like the Chamber of Commerce, City Guides, Industry Databases etc…) as you can find on the web.
5) Use word of mouth advertising online as you would offline. It’s easy to add a signature file to every single email that you or anyone in your office sends. This is an effortless way to remind each person you interact with via email about your business. You can easily create a few standard lines that will appear at the closing of each message you send. For example my signature file is:
Take Care & Keep Writing,
Danielle Hollister – BellaOnline Writing Editor
Email –
Site –
Zine Online –
Danielle Hollister (2004) is the Publisher of the Free Ezine for Writers featuring news, reviews, and continuously updated links to the best resources for writers online like – freelancing & jobs, markets & publishers, literary agents, classes & contests, and more… Read it online at –
