Viral marketing is an extremely powerful and effective form
of Internet marketing. It is the online digital equivalent
of the offline word of mouth advertising. In viral marketing,
one person passes on a marketing message to another person
and so on. The message spreads in a viral form in a manner
similar to the spreading of a common cold virus from person to
person. It is a great way to market your product or service
and increase your opt^in subscriber list. If you are not
using viral marketing then you need to seriously consider it
in your online business.
It combines advertising and the leverage of duplication to
spread your marketing message to an untold number of persons
on the Internet. You reap the benefits of viral marketing by
attracting more customers to your product or service and
increasing the number of subscribers to your opt^in mailing
list. It enables you to advertise your business without
spending huge amounts on advertising campaigns.
There are many forms of viral marketing. Some examples of
viral marketing include fr^ee products or services such as:
ebooks, web sites, e-mail service, classified advertising,
links, traffic exchanges, banners, greeting cards and refer
a friend.
You are in complete control of which method of viral marketing
is right for your business. In order to promote viral marketing
you need to create an incentive or reason for your customers,
subscribers or website visitors to duplicate or pass on your
advertisement to other individuals. This incentive is usually
in the form of fr^ee valuable information.
For most online business owners, the viral ebook is probably
the easiest and most effective form of viral marketing. Your
viral ebook must have links back to your website, products
and affiliate programs in order to successfully promote your
business. Viral marketing is a great way to get your ebook
recipients to promote you to their customers, friends and
acquaintances. These recipients will then promote you to their
customers and the promoting cycle continues to grow. It is a
very effective method of marketing.
The viral ebook can be created using special software that is
relatively inexpensive. Ebooks can include different types of
media including text, html, graphic images, animation and video.
The media information is inserted into a compiler that produces
an ebook in an “exe” or “pdf” file. Once created, a viral
ebook can be easily distributed by downloading from any website.
The original author has ultimate control over what information
in the viral ebook can be changed. The ebook should include
an opt^in subscription form that cant be changed by the ebook
recipients. You can earn money from the affiliate links in your
ebook up until the time they are changed. Most important, you
can continue to build your mailing list due to the newsletter
or mini-course opt^in subscriber form in the ebook.
The ebook compiler enables the ebook recipient to edit specific
information as allowed by the author. The recipient needs to
be able to change the affiliate links to their affiliate links
and add their name and URL link as a distributor in the ebook.
This enables them to earn money from the affiliate links and
get marketing exposure because their name and link is in the
ebook.
This will give them incentive to market the ebook to their
customers or e-mail list. These next level individuals can
then download the ebook and add their name and URL link and
change the affiliate links to their links. The net result is
your business gets promoted many times over without additional
involvement on your part.
Your viral ebook can be distributed in many different ways to
promote your name and business. Some of the common methods
of distribution include giving the ebook away as:
* An incentive to individuals to join your opt^in mailing list
* A bonus to get individuals to buy your product or service
* An inventive to get other websites to link to your website
The free viral ebook is a very effective way to market your
website, products or services and affiliate programs. People
love free things. Many of your website visitors will download
your free ebook if it contains information that is valuable
and useful to them.
The key to creating a successful viral ebook is to make
certain the information in the ebook appeals to your niche
market. In order to draw traffic your ebook must have a
killer topic and meet the needs or solve a problem of your
targeted audience. A viral ebook on a topic that has been
beat to death will not get you a lot of viral advertising.
There must be quality information in the ebook that meets the
wants and needs of your audience or addresses a problem of
your niche market. Your free exposure and the number of
visitors to your website will be affected by the number of
visitors that download your free viral ebook. Make certain
your ebook contains the message that it can be freely given
away and the affiliate links changed to the recipients links.
Your positive marketing exposure increases with each download.
Viral marketing can be a huge advantage in your business
advertising. Is it the right choice for you? Your response
should be a definite “yes.” It is not difficult to set up
and the results could be well worth the effort. It is free
advertising that works if done properly. Give it a try and
you may be very surprised at the results.
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