Author – J.E. Johnson
2004. .
www.SponsorDirectory.com
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The Internet is a huge forest full of virtual vendors each trying to sell his/her particular product or service. We”ve all seen the banner and pop-up ads this can result in, but fortunately for us some of those virtual vendors also make use of what is called affiliate programs.
These affiliate programs allow webmasters to make money by advertising someone else”s product or service simply by referring them via a link on our own website.
But picking the right affiliate program from the hundreds of affiliate programs available to us can be an overwhelming task. Identifying what is worth our time is the most critical step in making any sort of money in the affiliate program business and this is where we should spend the most time.
When deciding what affiliate programs to pick there are a few guidelines one should follow that will help you decide whether a particular program is worth while.
The number one rule is to go with the market. Anything that is currently popular will be popular on the Internet as well. A hot spot in the market is easily recognized, the Pokemon card trading game and the general advent of the Pokemon theme hasn”t gone by any of us unnoticed. During the beginning stages of the Pokemon hype affiliate programs relating to Pokemon were worth their virtual weight in gold.
The second rule of selection is to never make your life any harder than it has to be. It takes time and effort to set up an affiliate program so that it will make us money and we shouldn”t waste our time on programs that offer low commissions compared to other affiliate programs for similar products or services. Pick a program with higher affiliate commissions on average and you will notice that you will have to not work as hard to make a profit.
And finally the type of affiliate program is important. Some affiliate programs are lifetime programs offering their profits to us long after we signed up for a minimum requirement of our attention.
Some affiliate programs even make it possible for us to promote the affiliate program to other webmasters. Finding more affiliates for a particular affiliate program can often be a very good way to create additional, or residual, income. With this method, called 2-tier, each affiliate can have sub-affiliates and receive a referral fee for the efforts of the sub-affiliates.
For those of us having a little trouble with figuring out what is “hot” and what is not there is always the option of going with affiliate programs for popular brand names. There are a surprising number of well-known companies that offer affiliate programs allowing them to increase their sales online.
Once we know what people look for online it becomes easy to find the right affiliate programs and design the appropriate ads.
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