4 Simple Fresh Approaches To Triple Profits!
S. Kumar 2004
http://www.learnhomebusiness.com
Ok, You got your Order and gained a customer!
Congrats! Your marketing efforts have paid off.
What next? Simple.–Leverage it to Maximum!
One of the most ignored factors after a sale is
NOT to have a STRATEGY to retain the customer
and to maintain sustained customer satisfaction!
Your customer has trusted you and he has bought
from you. Now its time to take it to the next level.
…which is “Sustained Customer Satisfaction”
Sustained customer satisfaction becomes
important in every business. More so on the
Internet because of three primary reasons.
1. You can sell more back end products to the
same customer with his FULL approval.
2. You can promote different affiliate programs
to this customer which he will join on your
word.
3. To earn his appreciation! His words are
worth of gold to your Website. Word
of mouth publicity still remains the best
promotional method ever discovered.
Most of the time when I purchased online all I
received was a ” Standard Thank You Letter “.
Cold and impersonal that clearly came across
as a Routine Exercise.
Of course I heard from them again when they
wanted to promote an affiliate program or a
back end product. And this included two known
“Gurus” who never thought of a strategy for
-Sustained Customer Satisfaction!
Here is a Strategy That I adopt on my site
http://www.learnhomebusiness.com
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*Sustained Customer Satisfaction Strategy *
-Step 1: I give an unannounced surprise bonus
IMMEDIATELY on sale. This puts the customer
on a positive frame of mind as more value has
been added to his purchase.
-Step 2: A “Personalized” thank you email is
send to my customer mentioning the support
email Ids and BOLDLY reminding him that he is
under 100% refund cover.
He can simply ask for charge back if the product
is not up to the standard he expected.
( I am yet to receive a Charge back for the
38 info products on my site! )
-Step 3: Exactly after 4 days I send one more
email to him with a simple subject line:
” Customer Name, Just Checking on XXX Product”.
Inside I give him one more SURPRISE Gift as well
as enquire how the product is being useful to him.
His suggestions and opinions are invited for further
improvement.
-Step 4: After 7 days I send him one more
email with a subject line:
” Customer Name, Your valued recommendation”.
Inside He will be requested to RECOMMEND 5 of
his friends informing them that he has actually
BOUGHT from:
http://www.learnhomebusiness.com and they
are trust worthy. And just for his valuable
recommendation he gets one more ” QUALITY “
Surprise Gift!
Please remember here that this ” Recommendation”
form is meant only for your customers and this is
Not the usual ” Recommendation ” form.
After two years of adopting this strategy, in 2004,
more than 70% of my income comes from my past
customers -by repeat purchases or by joining for
programs under me.
_______________________________
*Two Free “Tell-A-Friend” Resources*
1. Here is a Free .cgi script with advanced features
that perfectly lets you implement the above strategy.
It has an easy to use web interface, self installing,
full personalization, change messages at will and
many more. You need not be a techie to use it.
http://www.learnhomebusiness.com/aff/refscript.htm
2. You may a get a free ” Tell-A-Friend ” facility from
http://www.bravenet.com/. This is a rather simple
one but serves the purpose.
________________________________________________
*Final Tips on Sustained Customer Satisfaction Strategy*
1. Make sure that your gifts and bonuses are
valuable.
2. Write your emails with full emotion and gratitude
for the customer to whom you are indebted for that
all important Sale. After all its because of him our
business thrives or survives.
3. COMPLETELY automate your email follow-ups
with an Autoresponder. Once you do this all that
is left will be to add your customers email ID to
your Autoresponder. List of Free Autoresponders
can be had from:
http://www.learnhomebusiness.com/freestuff/autoresponderlists.htm
I hope you have a simple workable strategy now
that you can implement immediately.
