Successful websites extend their reach far and wide! They
build links, connections, partnerships, or use whatever means
they can to extend the reach of their sites. By extending
their reach, these websites create greater exposure,
bringing in more targeted traffic, leads and sales.
You should do the same with your site. It will greatly
increase the importance of your site — boosting name
recognition and increasing your site’s visibility.
Lets look at a real life comparison, ever build a large
patio or outdoor deck onto your house and suddenly realize
you have not only doubled the floor plan but you have also
changed the very nature of the house itself. Or you build
a gazebo or a guest house on your property… and suddenly
you and your visitors have a different view or opinion of
your property. In fact, you have expanded the reach of your
property by building these extensions.
Think of your website in the same light — by building simple
extensions you can change how your site is viewed and judged
by others; resulting in many positive benefits. Little things
that are so simple to do, yet it can have far reaching
implications for your site. You can, in fact, extend the
reach of your site to all corners of the globe.
Here are some of the best techniques for extending the
reach of your site, some of these are very simple, some a
little more complex:
Article Writing
Get one way targeted links placed all over the web by writing
simple ‘how to’ articles on the topic or theme of your site.
Extend the reach of your site by simply including your live
links in the author’s resource box at the end of your articles.
Simple and very easy to do — just try it!
Viral Desktop Applications
You can extend the reach of your site by placing links directly
onto the desktops of your visitors by offering them simple
desktop applications like wallpaper, software programs, or
ecalendars, like the DATEwise desktop eCalendar (see below).
These are great for building brand recognition.
Old Fashion Link Building
Finding related websites and asking for reciprocal links
is still one of the best ways to extend your site. Takes a
bit of hard work but it pays off big time. And don’t forget
about testimonials, simple little recommendations about a
site or product, these can be great link building opportunities.
Bookmarks
Make sure you have a bookmark link on all your pages.
You might also want to make a favicon, a small logo that goes
with your bookmarks. And subtly ask those who bookmark your site
to place a shortcut on their desktops.
Ezine or Newsletter
You can reach and keep reaching your site’s visitors by
building your own opt-in list newsletter or ezine. Broaden
the scope of your site by offering diverse information in
these publications.
Viral eBooks and Reports
These can be simple ‘how-to’ ebooks on topics related to
your site. Include links to your website and build name
recognition as well as tageted traffic.
Forum Posting
Becoming a regular poster on all the online forums will
give your site greater exposure and build site or brand
recognition. More importantly, if you offer helpful and
well informed information your site will acquire a resident
expert — you!
Off-line Advertising
Placing your site’s logo or URL in off-line places, billboards,
t-shirts, caps, but try to resist the latest trend — putting
URLs on body parts! Off-line exposure will greatly extend
the reach of your site.
Burning CDs
Burning your best programs or information on CDs, DVDs or disks
and distributing these around to all interested parties
will create more recognition. Great for reaching non-online
computer users.
RSS Feeds and Blogs
This may prove to be the granddaddy of ways to extend your site.
The original name for RSS stood for ‘Rich Site Summary’ — you
make a summary of your website and syndicate it to all interested
parties. Other webmasters will take your syndicated RSS feeds
and place them on their sites. You create mini satellite sites
of your content all over the web!
In addition, as your site expands and grows, other opportunities
will present themselves… in traditional media such as TV, Radio
and Print advertising. Starting an affiliate program for your site
is another option you may want to consider. An affiliate program
can greatly expand the reach of your site. So too, will starting
mirror sites in different languages or countries.
As you can plainly see, there are countless ways to extend the
reach of your site. However, just trying a few of these will boost
your site’s creditability and visibility, bringing in more targeted
leads and traffic. So it’s your move, don’t just let your site
sit there, start implementing some of what you’re just read.
The whole world is waiting…
……….
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Copyright 2005 Titus Hoskins of
This article may be freely distributed if this resource box stays attached.
