Rev them up and reel them in. Build their desire to do business with your company to the point that they wouldn”t think of looking elsewhere.
How do you excite and entice your target market? Talk to them!
In order to get others excited about your products and services, you have to be excited and about them. Your tone sets the stage for their reaction. The information you provide should resonate with enthusiasm. People want to do business with upbeat, positive people.
Benefits, benefits, benefits.
* Let”s face it, your target audience is reading to find out what”s in it for them. Don”t for a minute think they are concerned about your company”s goal to win awards or hit a new profit tier.
* Know your target audience, know what they want, and then appeal to it. Do not deviate.
Enthusiasm sells.
* Use upbeat language. You don”t have to gush, but come close to it!
* Stay focused on the virtues of your company. Knocking the competition is beneath you.
* Keep a friendly, informative tone. Never condescend or even give the appearance of doing so. Show that you are trying to give them all of the information they could possibly need.
Take away the pain
* You are asking your target audience to spend money with your company. For some people, reaching into their wallet is a painful experience. Through your words, you can show them what a great, painless experience this will be.
“Buy this product today by simply following the directions at the bottom of this page, and by next week your life will change just like it did for these other people I”ve been telling you about.”
* Provide easy ordering information. Whatever method they can order by, give them short, clear directions on how to do it.
* Show how easy it is to buy. Let them know that you can bill them direct, bill their credit card, or make three easy payments.
* Offer an escape clause. “Money-back guarantee”, or, “30-day trial offer”. People are more inclined to buy if they see that you are willing to stand behind what you are selling, and that they have nothing to lose.
Keep their interest.
* Tease them! Provide some idea of what you can do for them. If they want specifics, they can sign up today, or they can order more information. Work them up to that point. “Tips on how to improve your business success, tailored to your individual business.”
* Use examples as much as possible. It lends a realistic look and gives your story appeal.
People want to do business with a company that is happy about the products and services they provide, and is happy to share the benefits with their customers. A positive, friendly approach will show that your are confident in what you are doing, and your reader will be confident that doing business with you is the way to go. Make them what it, and they will. You set the tone.
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