Is that my butt? Now that”s an interesting question. But to
be quite honest I”m not concerned with my butt. Not your
butt. Not any one”s butt.
But…
The question sure got your attention. Just like it got mine.
And that is the purpose of a powerful headline.
Let”s start this story from the beginning:
Here I am sitting at the doctors office. I”m waiting for
my wife to get done with her check up. And no, we are not
expecting a baby, thank you.
Anyway… Here I sit. Notebook in hand. I brought it to
write some content for a new website. So I”m looking around
just waiting (hoping?) for the creative juices to start
flowing.
You know how it is waiting at the doctors office. I started
staring at all those magazines. You know… All those waiting
room magazines. No Hot Rod or anything interesting like that.
And then I saw it. “Is That My Butt?”. Right on the front
cover of Seventeen, April, 2002 Edition.
Normally that”s not the type of reading I”m into. But I
couldn”t resist. I just had to find out what the heck that
question was all about.
So yes, I walked clear across the waiting room just to see
that magazine. The story was about jeans. No, I did not read
it. But the headline worked. And it worked well!
And that”s what you need to do with your headlines. Grab
their attention. And to be really effective you should be a
little creative. You”ve got a lot of competition out there
so sometimes being completely of the wall is required. As
long as you can make it fit.
Some of the best headlines I”ve ever seen are at the
supermarket check out. The tabloids. Headlines like Three
Headed Martian Calls 97 Year old Grandmother from Outer
Space.
Yeah, it”s silly. But people look. And then they see other
headlines like 33 Year old Kansas School Teacher Reveals
Life after 17 Divorces.
That”s a slightly more believable. And people want to know.
So they buy.
Here”s four things you can put in your headlines to make
them pull.
Benefit
How to make money. Most of us want to know how to make more.
Don”t you? If someone knows more about a subject than we do,
we want to know. Nosy creatures, aren”t we?
Occupation
What”s the job of the person with all this knowledge? Is it
an expert of some kind sharing their valuable secrets? Or
some average Joe that stumbles on a unique idea.
Geography
Where do they live or where did this happen?
Odd numbers
Odd numbers make your headline more specific and believable.
This type of headline works because people want to know
about people. And they (we) want to know what other people
know that can improve our lives.
Shall we try one?
Benefit: How to be debt free.
Occupation: Financial Consultant
Geography: Florida
Odd Numbers: 27, 5
27 year Financial Consultant from Florida Reveals How to
Become Debt Free in 5 years or Less…
That”s something that people want to know. And that”s a
headline that gets attention, gets read, and makes sales.
When it comes to email, you can`t put all that in the
subject line. But you sure can come up with some creative
ones to get read.
And if they don`t get read why bother.
Play around with some interesting, even zany headlines.
Those headlines your upline, downline, and crossline are
using are getting more worn out than your old Elvis 45`s.
After all, *Is That My Butt? 37 Year Old Maine Ex Cop Tells
How the Answer Can Increase Your Profit By 277%*
2002, Jeff Neil, .
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