Today I”m going to be showing you a 100% legal way you can
spy on your competition, and why, if you”re not doing this,
you”re really missing the boat on some potentially ground-breaking
earth-shattering marketing ideas.
I”m writing today”s tip from over on the west coast of
Florida, just outside of Tampa, where my family and I will
soon be relocating.
And you know what?
Sometimes it”s refreshing to be looking at the world from a
different vantage point — you see things differently that way.
You know what I mean?
Are you consistently looking at your business from your
customers and your clients point of view?
And even more important, are you looking OUTSIDE your
business for new ideas, trends, and ways to market your
business?
For example, purchasing goods and services from your
competitiors is one of the most basic things you can do, to
get new ideas for upselling… cross-selling… and back-end
products.
Investing your time and money in this incredibly easy way of
“spying” on your competition, is a sure-fire way of keeping
you on your toes… staying “hungry”… and making sure you
aren”t doing anything stupid.
The first thing I ask all my consulting clients (and my copywriting
clients for that matter) is “Who”s doing things in your marketplace
that”s really kicking butt? What is their marketing like? Who”s
really shaking things up?”
Look, one of my first copywriting mentors told me the easiest way to
make a fortune was to find something that”s working, and then just
put a better spin on it using good (better) marketing.
He said that”s like finding a race-horse that”s always coming in
second and third, and then just giving it a little extra boost of
“energy”, and all of a sudden, now you”ve got a consistent winner.
So start looking at your business from the outside, because you
really DO see things differently when you”re on the outside looking in.
Now go sell something,
Craig Garber
http://www.KingOfCopy.com
P.S. Check out all the prior archives you”ve been
missing, right here at:
http://www.kingofcopy.com/tips/tiparchives.html
P.P.S. If you know someone who could benefit from this
tip, then do the right thing and forward this
tip on to them, right NOW!
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