Sometimes all you need is a simple “shift” in your thinking
and that missing “link” you”ve been needing, all of a
sudden appears, clear as day.
Here”s what I mean: A common problem I see with clients of
mine, especially my consulting clients –
http://www.KingOfCopy.com/consulting – is that they”ve got a
“decent” product… “decent” marketing… but their target
audience is slightly “off” a bit.
And the thing is, even if you”ve got an AWESOME product…
and AWESOME marketing… if your target marketplace isn”t
spot on…
You”re Always Going To Be Sucking Wind And Struggling!
So here”s a brief example of what I mean: Let”s say you”re
selling some kind of accessory that truly improves the
quality of a children”s outdoor sporting activities, giving
them a better experience.
At $19.95, you”re selling enough so you”re not “losing”
anything, but when it comes down to it, you”ve got little to
nothing left over for yourself.
Now what if you make some minor adjustments to your
thing-a-ma-jig… and you changed your marketing… and instead
of selling this to 8 to 14 year-old boys…
You start selling this “new” product to adult
men who play softball, at a very feasible $79.95!
Seems like a better idea, right?
So take a look at what you”re actually selling.
Can you kick your marketplace up a notch without too much
effort?
If you think about it, I bet you can.
Now go sell something,
Craig Garber
http://www.KingOfCopy.com
P.S. Check out all the prior archives you”ve been
missing, right here at:
http://www.kingofcopy.com/tips/tiparchives.html
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