In May of 2003 I put on The Internet Marketing How
To Workshop. This was a workshop designed to teach
product creation and effective marketing of a product
over the internet.
Many of the people I communicated with in the weeks
just prior to this workshop had grand ideas for an
ebook or other information product. The problem was
that many wanted to cover a topic that is perhaps
already over-covered. They wanted to teach people
how to earn money teaching people how to earn money.
By the time that this 3-day workshop was over, many
of the attendees had developed plans for niche
products which weren”t in the internet marketing
arena. This occurred because the speakers at the
workshop had a natural knack for helping people to
identify unique knowledge and skills that they have
and which people are willing to pay for.
When you think about, you know more about some topic
than 98% of the people in the world. The problem is
that you may not appreciate/value that specialized
knowledge. Your challenge is to confirm that it”s
something others want or need, and then package it
for them.
It is very important that you verify the need
before investing a lot of resources in creating
something nobody wants. If you see a void in the
market, you need to ask yourself, is this because
there”s no demand. So do your research first.
By why NOT another internet marketing product?
Part of the problem for the market I study is the
short product life cycle. The product is released
with a lot of fanfare, lots of people become
affiliates for the product, and soon the market is
near the saturation point.
Of course, it wouldn”t reach the saturation point as
quickly if each affiliate targeted a different
audience. However, what usually happens is that
affiliates run promotions in the same places and
for the same audience… with disappointing results.
If your product has a low production cost and you
can generate a new one of these every few months, it”s
not as bad. This type of product should be used
primarily for lead generation. However, it”s still
a lot of work for a very low return. You need to
also have a good backend product in place 🙂
So what kind of product should you generate then?
At the Internet Marketing How To Workshop, attendees
explored the possibilities of:
– Reports on better negotiation
– Information products on time tested sales techniques
– Pet fur coats from recycles furs
– Info products on breeding pets
– Cookbooks
– Software
– Speaking and consulting
– and a number of specialized services both inside
and outside the internet marketing arena
One of the speakers focuses on the self-storage and
recording industries. Why? Because there is a lot
of demand, and he dominates those industries.
I won”t give away all of their ideas, but if you”d
like to listen to the recordings of the event, I am
running a special. The event is on 9 videotapes and
when you get a set before Monday, February 2nd, at
midnight Central Standard Time, I will throw in a
free set of the audiotapes.
Why am I doing that? I”m moving my home office and
mini-warehouse to a different location. I have a LOT
of boxes of tapes that I don”t want to put back in
storage. So if this is something that interests you,
drop by my site at:
http://InternetMarketingHowToWorkshop.com After you
order the videos send me an email telling me you want
the audiotapes too. Send the email to
willie@williecrawford.com
To give you some extra brainstorming ideas, I also
have several hours of coaching on CD. These are MP3
files that we made the Monday following the workshop
mentioned above. Weather canceled a fishing trip
that we had planned, so we salvaged the day by
recording an information product and giving those
who helped make the recording reprint licenses to
them. This was one-on-one consulting with the
attendees who were at the hotel.
Once you start exploring your experiences and knowledge
you should be able to come up with several ideas for
very profitable info products. I”ll close with an
example I did On January 13th, 2004. As you may know, I
wrote a fairly successful cookbook. Realizing that
others wanted to know how to do this, I partnered with
2 other cookbook authors and we put on a teleseminar.
We recorded the event and we now market the recordings
from our websites. You can check it out at:
http://WriteACookbook.com A very simple idea, which
created an inexpensive product which will sell for years.
Related Posts
