Cost Effective Ways to Use Direct Mail

Cost Effective Ways to Use Direct Mail to Increase Investor Leads
Direct mail is able to offer highly targeted, detailed sales information to a large audience quickly and effectively. Therefore, sending direct mail pieces to your investor lead list is a great way to show off your businesses service or product in a positive light, with the intent that they will invest in your business. This article will detail three strategies you can use while targeting your investor lead list to increase your profits and results.
Repeat the Same Offer More Than Once
If your investor leads aren’t becoming actual investors, don’t hesitate to send them the same sales package more than once. Remembering that people change and forget items quickly are the keys to this tactic becoming successful. However, sending them the same information more than once a quarter probably isn’t a good idea, although testing this theory based on your own business needs is an excellent idea to be sure.
Repeat Different Mailings to the Same People
Before sending a series of mailings to your investor lead list, make sure to use a highly targeted list, first. Without people who are already open to your message (i.e. demographically similar to other investors, and who have asked about investing in businesses similar to yours recently you’ll fall flat on your face no matter how many pieces you mail out. Then, lay out a timeline as to how you want your direct mail marketing campaign to unfold, such as: letter one talks about benefits, letter two expands on the benefits, letter three introduces a new benefit, etc.
Try Full Color Postcard Mailings
Postcards get people’s attention, no matter what sales pitch or benefit they are making. Your direct mail marketing investor lists will appreciate the change in tactic. Plus, it’s really difficult for someone to throw away a full color postcard without even glancing at it first. Your message will get in front of the right people (provided you’ve chosen a targeted investor list, as discussed previously) without question using this creative method.
What direct mail success comes down to is that you need to keep your message in front of your intended audience as often as possible. Make sure that you offer informative, persuasive or meaningful information to your investors list, and you’ll be sure to increase both your leads and sales.