Did you know, that television — the persistent purveyor of
pop culture here in America — shapes a LOT of your
prospects behavior patterns?
Here, listen to this:
1. The average US home has the TV on for 7 hours and 40
munites a day.
In case you”re wondering, that means by the time a child is
18 years old, they”ve already been exposed to 50,367.6
hours of television!
Sheesh!
2. The average amount of television the average American
watches, is over 4 hours a day. (that”s 17% of your life,
by-the-way)
Likewise, this means the average American has actually
watched over 26,280 hours of TV by the time they”re already
18 years old.
3. 50% of all US households have 3 or more TV”s in their
house.
4. (And this one was amazing) 45% of all parents say if they
have something important to do, they”ll use the TV to
occupy their children! (Whatever happened to books, or arts
and crafts?)
5. 54% of children between ages 4 and 6 said they”d rather
watch TV than spend time with their fathers! (Gosh, I hope
my daughter wasn”t participating in that survey…)
6. 40% of all Americans watch TV while they”re eating
dinner.
7. And lastly, on average, sadly… parents only spend 38.5
minutes a week having a meaningful conversation with their
children.
No doubt then, television is a HUGE part of American
life. In some cases, it”s even more important than having a
relationship with your children, for goodness sakes.
You”d have to assume from reading through these statistics,
that people are planning meal times around what”s on TV…
they”re spending a good amount of brain-power trying to
make sure “this” show gets taped or recorded at “that” particular
time… and they”re probably spending more energy watching
David Letterman than making love.
Which is very VERY tragic of course.
One thing TV doesn”t do, is… it doesn”t tax your attention
span.
You get entertained a little… and then you get some relief
in the form of commercials.
You hear a little bit about your topic… and then you go
and grab some ice cream.
Because of this, if your sales pitch isn”t giving your
prospect the same sense of “relief” — either in your story
or in your presentation — then your prospect is going
to do the same thing you do, when what you”re watching, no
longer interests you:
They”re going to grab their remote and click to another
channel, which in this case means…
They”re going to toss your sales pitch straight into the
garbage can!
And above all else, you certainly DON”T want them to do
this, now do you?
So next week, to make sure this doesn”t happen to you,
I”m going to tell you “5 Ways To Give Your Prospect A
Much-Needed Break In Your Sales Copy!”
Now go sell something,
Craig Garber
http://www.KingOfCopy.com
P.S. Check out all the prior archives you”ve been
missing, right here at:
http://www.kingofcopy.com/tips/tiparchives.html
P.P.S. If you know someone who could benefit from this
tip, then do the right thing and forward this
tip on to them, right NOW!
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