1. Avoid talking about yourself. Bluntly, your prospects
could care less.
Sure you need to credentialize yourself, but they really
don”t need to know about the weird relationship you
had with your mother… your first bi-curious experience…
or that time you got drunk and “accidentally” spent
the night up in the hills with that “friendly” little
goat.
Just stick to the what”s relevant.
O.K.?
2. Don”t focus on what your product or service “is” —
instead, focus on what it “does”.
In other words, sell the benefits, not the features.
Selling a teeth-whitening system?
Dwell on all the embarrasment your system is going to
allieviate, not all the crap you”re going to have to put on
your teeth every night before you go to bed.
3. And lastly, don”t hide your flaws — because we”ve all
got “em. Instead, if there”s a weakness in your product,
expose it, and justify it.
Your prospects will trust you more for doing so, and that”s
nine-tenths of the battle anyway.
Now go sell something — I”m going out to the arcade with my
kids today.
Craig Garber
http://www.KingOfCopy.com
P.S. Check out all the prior archives you”ve been
missing, right here at:
http://www.kingofcopy.com/tips/tiparchives.html
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