(ARA) – Here is a hint: she probably doesn’t want a blender. When it comes to finding the perfect gift for your mother, sister, friend, aunt, daughter, wife or business associates where does one look? You want to dazzle her, melt her heart and give her something she will treasure. We all want to give memorable gifts — but where do we find them?
The answer to finding the perfect gift may also come with the added benefit of being able to shop in your pajamas instead of in that crowded mall. According to Catalog AGE’s Consumer Shopping Survey, the number of U.S consumers who shop from catalogs rose 7 percent during the past two years. Catalogs offer more specialized merchandise selections making it easier to find just what you are looking for.
Lisa Hammond, founder and CEO of Femail Creations, a mail order catalog and Web site with unique gifts for women and girls of all ages, says she started her company as an answer to her own shopping needs. Femail Creations offers a wide variety of gifts including jewelry, candles, clothing, books, and accessories for home and office — all unique in design and spirit.
Hammond says, “everyone wants to give a gift they know will get a great reaction from the person receiving it, so I always look for merchandise with meaning that I know will be appreciated by both the recipient and the gift giver. One of our most popular lines includes our exclusive bracelets featuring phrases of inspiration. Women love getting gifts they can wear as talisman to bring them luck, protection or a sense of support throughout the day.”
Hammond notes she is seeing a trend of more and more male shoppers using her catalog as their ultimate resource for gifts for all of the women in their lives. Longtime catalog shopper Tyler Phillips says Femail Creations is his secret weapon for giving his wife gifts he knows she will love. Customer Meredith Davis says, “I love Femail Creations, it’s like shopping at a little boutique with exclusive gifts, except you can shop any time you want!” Instead of rushing to get to the store before it closes, shopping online provides the convenience of being able to shop at any hour of the day or night.
Catalog and Web site shopping are continuing to increase and for good reason. According to the U.S. Postal Service, the benefits of catalog shopping extend far beyond service and convenience. The USPS’s 2002 annual value of ordering by catalog versus driving to a store to shop include 97 million gallons of gasoline saved,3,159 auto injuries averted,66,000 tons of reduced air pollution, and $447 million in accident property damage averted.
In a patriotic spirit consumers are choosing to purchase products made in the United States. Companies are responding to this shopping trend by offering more merchandise made in America. Femail Creations, a seven-year-old catalog, focuses on a distinctive collection of merchandise handcrafted by American artisans, and has done so since it launched in 1996.
Next time you find yourself in need of a holiday, birthday, anniversary, or just-because gift for a gal in your life, instead of heading to the mall out of habit, try something new and join the millions of catalog and Web site shoppers.
To request a free copy of the Femail Creations catalog call (800) 996-9223 or visit www.femailcreations.com.
Courtesy of ARA Content

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