MusicIndustryStocks.com Reports: Signature Gear For Artists In The Rock And Roll Spotlight Co-Development Deals With Quincy Jones, Joe Satriani, Billy Sheehan, Gene Simmons and Sammy Hagar Add Up To Star Sized Equipment Sales
Companies such as SLS (SITI.OB Peavey, and Loud Technologies (LTEC.OB) have all developed signature gear for musical artists for consumers who desire the exact equipment that the stars use themselves.
POINT ROBERTS, Wash., September 13th, 2005 www.MusicIndustryStocks.com (MIS an investor and industry news portal for the Music Industry, is pleased to present a report regarding the marketing and branding benefits available to manufacturers of musical equipment by an association with musical celebrities through the development of signature lines. Companies such as SLS International (SITI.OB Peavey, and subsidiaries of Loud Technologies (LTEC.OB) have all contracted musical icons to represent their equipment, and in the article describe how the association with an artist of stature is beneficial to sales, branding and marketing efforts.
Report Excerpt: Signature Gear For Artists in the Rock And Roll Spotlight
By Brian Noer, www.MusicIndustryStocks.com
September 2005
In the music industry, manufacturers and retailers recognize the power that an artists association with a specific piece of gear can wield over consumers of musical products. When a performer thinks enough of a piece of gear to put his or her name on it, it is a signal to other musicians that this piece of gear comes with an intrinsic seal of approval.
SLS Internationals (SITI.OB) Q Line Series of home theatre and stereo speakers recently became available to consumers through the Wal Mart chain of retail locations. Their signature line product is unique in that the Q Line is affordably priced to be appealing to a mass-market level of consumer. “This milestone event will place our systems throughout the country at one of the most successful retailers in the world, said John Gott, SLS Internationals chief executive officer. “We are gearing up for the distribution of the system to the mass consumer market, and in the coming weeks, we will increase our marketing initiatives in order to expand the consumer awareness of this exciting new system.”
Billy Sheehan (bassist with such musical icons as David Lee Roth, Steve Vai, and Mr. Big) told MusicIndustryStocks that he chose Ampeg (subsidiary of Loud Technologies (LTEC.OB) to build his signature line, because they really wanted to do something with me as far as outboard bass accessories. I”ve been a self-proclaimed bass gear head since the early “70”s. I”ve used Ampeg gear almost from the very start, and the engineers at St. Louis Music (Ampegs parent company) were willing to listen, as well as add expert and creative ideas to the SVP-BSP project.
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Featured Company: (MIS is compensated by companies as disclosed in disclaimer.)
SLS International, Inc. (OTCBB: SITI) is a 30-year-old manufacturer and developer of new patent-pending ultra-high fidelity Ribbon Driver loudspeakers, Patented Evenstar Digital Amplifiers and sound systems for the commercial, home entertainment, professional and music markets. SLS has perfected the ribbon-driver technology enabling their loudspeakers to achieve exceptional inner detail and accuracy with 20 to 30 percent less the distortion of typical compression driver and dome tweeters. SLS speakers and systems are used in high profile venues such as NBC/MSNBC”s 2002 and 2004 Olympics studios — NBC is a wholly owned subsidiary of General Electric; MSNBC is jointly owned by GE and Microsoft Corporation — the Recording Academy”s Grammy Producers SoundTable events, and for the NAMM winter show, providing sound in the AVID Technology booth. For more information, visit http://www.slsloudspeakers.com.
Corporate Profile, News and Info: http://www.investorideas.com/CO/SITI/Default.asp
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