Red – love, excitement, warmth
Pink – romantic, affection, sensuality
White – purity, peace, perfection
Blue – sky, water, travel, freedom, truth
Purple – royalty, dignity
Black – space, night, authority
Green – money, calm, envy, greed
Yellow – light, purity, understanding
Orange – autumn, youthfulness, fire
Brown – wood, comfort, strength
Its very important to know which emotions or symbolizations
will trigger your target audience to buy your product or
service. If your selling a money-making product you should
use green colors to represent money or bring out the emotion
of greed. People also associate comfort and travel with
money so you maybe want ad in some brown and blue
colors on your web site.
The same principle can be applied to graphics or pictures
of your product on your web site. Package your products
with colors that will trigger your audience to buy. If your
selling a book about how to be more romantic, use red
and pink colors on the cover. I hope these simple web
site color techniques will increase your business”s sales.
