Lead generation is often regarded by inexperienced Network Marketers as being expensive and/or time consuming. How often have people in your downline complained that they can”t afford to sponsor new people into their business? Have you had anybody quit your network marketing (MLM) organisation because they have “spent too much on advertising”?
You don”t need to spend a fortune on generating leads.
Just think about it. Who trusts you most? Your friends and family, that”s who. Make a list of everybody you know and begin contacting them straight away.
Many people are reluctant to talk to their close circle of friends about their MLM business.
Whether it is down to embarrassment, fear of ridicule or fear of rejection, just put the fear aside and talk to them! However, don”t fly in and expect them to join your organisation the first time you speak them. however, you should let them know what you are doing and tell them that if they ever considered joining your company, they should contact you about it. There is no worse feeling than going to an opportunity meeting and seeing a colleague, a good friend or, even worse a family member with somebody else in your organisation.
Half the battle in getting people to look at your business opportunity is getting them to spare 15 minutes of their time to do so. My advice is to * ask for their advice *. Everybody likes being asked for their opinion. This way you will get them to look at your opportunity, whether it be a website, DVD, audio CD or promotional brochure. They see what is on offer, they are obviously more likely to come on board.
Consider also that it may not be them who become the next big hitters in your MLM organisation, but they may well know people who would do well. So don”t try to force your opportunity on them, rather * ask who they know * that would be interested. Get into a referal mind set. After all, the Network Marketing business is basically a numbers game.
Just think about this for a minute. If you can make a list of 100 friends and acquaintances, that is obviously 100 prospects. However, if you could get them to think of just 5 friends, that”s 500 extra leads. If you speak to them and get them to think of just 2 people they know, thats another 1000 prospects! So ask who they know!
Don”t just ask them who would be interested in joining your company. Ask them who they know who: hates their job; doesn”t get to spend enough time with their children; never seems to have enough money for the little luxuries. Help them to remember by asking them questions.
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