Another powerful reason for making the switch from using
the unlimited autoresponders that come free with your web
hosting account to paying a monthly fee for an autoresponder
service is tracking capability.
The autoresponders that come with your web host don”t have
built-in tracking capabilities. Tracking customer response
with a paid autoresponder service can lead to more effective
advertising campaigns.
Is anyone reading your newsletter? How many visits are
you getting to your websites from your newsletter and
autoresponders? Without the tracking capabilities of an
autoresponder service, you”ll never know.
However, with paid autoresponder services, you receive
these essential tracking capabilities. You can track all
the clicks made from your newsletters and autoresponders.
Sometimes, you can even run split tests to see which ads
or offers appeal to your subscribers. For example, one half
of your list could receive an offer at one price and the
other half could receive a different price offer. You can
measure the response as an aid in determining your product”s
price. You could run other split tests in order to make other
marketing decisions.
So, by paying a modest monthly fee, you can have unlimited,
autoresponders working hard at tracking responses for you.
Yes, a paid autoresponder service can help increase profits
by helping you determine the effectiveness of your
communications.
Related Posts
