If you”re doing any joint venture, you”ll want to have this
list at your side. Go through this checklist carefully
before you send out your joint venture proposal.
You may want to cut and paste this into your favorite word
processor so that you can use the checklist often. Each time
you send out a proposal, put a check beside the items you”ve
completed.
Once you”ve checked all of the items, you can be very sure
that your joint venture partners will be very impressed.
After all, you”ve done your homework.
These are all the ingredients “pro”s” use when writing
joint venture proposals.
[ ] Is your email personalized?
Know to whom you”re sending your email. Address them
with their first name if possible. If you can”t find
their name on the webpage, you can always do a WHOIS
look-up at http://www.whois.org.
[ ] Did you introduce yourself in your email?
This may sound like a common sense but I”m surprised
to receive many JV proposals that do not mention
who they are except in the “from” field of their email
and a signature line. Take a few minutes to tell them
about yourself.
Introducing yourself proves to others that you”re
confident of yourself and are proud of what you”re
doing.
It doesn”t have to be lengthy. Just say “Hi, my name
is _______ and I run this site at http://______ called
_________.”
Then, in a sentence or two describe what the benefits
are of your site or product.
[ ] Did you include any positive comments?
The truth is, people like to be complimented, so don”t
be afraid to use positive comments. All of us like it
when others to notice our hard work.
Make an effort to say something good about your
prospective partner. Take time to really look at
their site and make a note of the nice things you
see. For example, tell them you”ve seen their articles
published in “ABC ezine” several times. It”ll
help make a good first impression.
[ ] Did you include any references or testimonials?
This is a secret trick to increase the response
rate of your email. Even though you should have those
testimonials displayed on your website, it doesn”t
hurt to include them again in your email for them.
Let the testimonials convey the quality of your
products for you. These will work much better for than
going into detail about how your product is powerful
or better than others that they might have seen.
[ ] Did you tell them SPECIFICALLY what benefits
they”ll get from joint venturing with you?
People only care for themselves. If you want them to
say “yes” to your offer, they must be made to feel as
if they are the one who”s getting the better end of the
deal. Stake up benefit after benefit in your email
proposal. Put them into bullets for easier reading.
Remember, however obvious the benefits might seem,
always put them into writing for your JV partners.
Do the thinking for them.
[ ] Did you include a free sample?
Always try to include a free preview or free sample of
your products. At the very least, give them a website
they can go to for more details. People like to be
able to control their own destiny. Give them every helping
hand YOU feel comfortable with and, chances are, they will
respond to your proposal with a resounding “YES!”.
[ ] Do you have a website ready?
Having a webpage up first for your website also indicates
that you are serious about your project. Show them that
you”ve already put in some work into your project.
Don”t know HTML? Not a problem, go to Google.com and
type in “free WYSIWYG HTML Editor” and see what comes
up. Download one and off you go. Then, get yourself a good
domain name and start putting up a webpage that says
something about your project.
[ ] Does your email include a call to action?
Do not make the mistake of telling your prospective partner
all about your JV deal but forget to tell them what they
should do next. Should they reply and say “Yes, count me
in!”
or should they email you back with their phone number and
the best time to call?
Tell them specifically what they should do next. Give
them very clear instructions. Always remember to
make it easy for them to say yes to your proposal.
[ ] Is your email formatted properly?
Your email should look professional and presentable.
Do not make the mistake of letting your writing run
across the screen without being wrapped. This is
something that will easily turn people off, especially
when you start playing in the “big leagues”.
Use a good email formatter and set it to wrap at 60
characters. You may also want to do it manually by
hitting “enter” each time the line reaches 60 characters.
[ ] Do you have a good subject line that makes your JV
partners RUSH to open your email?
A good subject line can make or break your proposal.
Keep in mind that your partners probably have to wade
through thousands of spam emails in order to see yours.
Make your subject line stand out.
Put their name in the subject line to catch their
attention. Make your subject line straight forward,
simple and neat. For example, “Hi ___, Joint Venture.”
There you go. Armed with these reminders, you”ll be
well on your way to successful joint venturing.
Good luck and best wishes!
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