Sir Alex Ferguson has just celebrated his 1000 game in
charge of Manchester United, probably the world’s most
successful soccer team.

I have a great deal of respect for Sir Alex as a man
manager. However, I always feel that he’s misrepresented in
the media. The press portrays him as this big, bad, angry
guy who manages his team by aggression, bullying, shouting
and throwing teacups and football boots around the room.

I don’t think there’s any doubt that he does get angry when
his team aren’t performing but there’s another side to his
personality that people don’t see or don’t want to see. As
Peter Schmeichel the ex Man United goalkeeper said in a
recent newspaper article – “The kind and understanding side
to his personality is something people outside United don’t
see. Fergie can be explosive, yet once he’d got a problem
out into the open and dealt with it, it was gone. He never
bore grudges. One minute he’d be furious, the next he’d ask
– How’s your family.”

I’ve spent many years studying successful managers whether
they’re in business or in sport, trying to establish what
makes the good guys so good. I have absolutely no doubt in
my mind that these managers and coaches know: 1 – How to do
all the business parts of the job 2 – How to do all the
human parts of the job

Successful managers and business owners know that to get the
best out of their people they need to concentrate on the
human interactions and make that emotional connection.

They’ve discovered that you must be “tough enough to care.”

Discover how you can generate more business by motivating
your team!
Alan Fairweather is the author of “How to get More Sales
by Motivating Your Team” This book is packed with practical
things you can do to get the best out of your people.
Click here now

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