Howard Putnam says, “I always pick the “easy”
tasks. As the CEO of Southwest Airlines, during it”s startup
years, the team of people I worked with were “contrarians”. We
created an entirely new value proposition – then, as with many
“new ways”, had the immense task of actually training our
potential customers. First we had to train them on our value
proposition and then on the trade-offs and advantages of doing
business with us. Just to make it a little more of a challenge
we picked an industry where intense competition from large
suppliers made it very difficult to make a profit.
So, when Business Best Practices Radio approached me about
hosting the show, I couldn”t resist. Every week, guest business
experts present their business best practices. Once a month, I
summarize those business best practices and offer insight on
how companies can best apply them.
The Business Best Practice Pipeline dramatically lowers
training costs for companies and associations with online
technology. It packages the knowledge and expertise of a
company”s experts, trainers and leaders into secure, learning
modules that can be easily, rapidly and economically produced
and distributed company-wide throughout the world without any
investment in new software or hardware.
Because of the pipeline”s simplicity and in spite of my busy
consulting and speaking schedule, I was able to personally
author, produce and publish my own multi-media learning modules
on the learning website, a portion of which is at
http://www.BusinessBestPractices.com/putnam-lessonP – so easy a
CEO could do it!
The ease of production to construct concise best practices, and
time scarcity are problems shared by me, the team members of
most of my customers and equally, by most of their customers
— that”s what makes my involvement in creating a Best
Practice Delivery Pipeline so exciting, even for an old- school
guy like me. After minimal training, the current process is
almost as easy as a telephone with considerable advantages over
that medium in cost and comprehension, while also insuring that
the recipient is using the service at a good time for them.”
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