If you”re director, George Romero, the ghosts you raise are nightmarish, flesh-dripping creatures of darkness with consuming, cannibalistic passion. If you”re the Pace Media Group and Asa Bailey, you may be empowered to raise a more delightful specter of the living. Over a thousand advertising professionals witnessed the raising of the uncannily believable ghost of advertising icon, David Ogilvy at the recent ADBUMb after-party at Show Nightclub.
Lines extended to 7th Avenue as advertising mavens from every part of the cyberspace marketing galaxy clamored to walk the red carpet, pose for the paparazzi, and make their own spectacular entrance into the club. Though cramped, Show, with its Moulin Rouge-style decor, was the perfect, turn-of-the-century backdrop for the ghostly apparition of one of the greatest ad men that ever lived.
David Olgivy, one of the fathers of in twentieth century advertising, created one of the first public advertising agencies. His bestsellers, Confessions of an Advertising Man (1963) and Ogilvy on Advertising (1983 helped shaped the world of advertising. His reliance on customized ad copy based on demographic research was an inspiration to those who helped him form the first interactive ad agency, Olgivy Interactive in 1983, which laid the foundations for future Internet-based advertising. Little did he realize that the demons of the Internet would not let him rest in peace when they raised him from the dead for Advertising Week”s biggest soiree.
There, dominating the big screen, the undisputed giant of advertising, sashayed before the breathless crowd of advertising professionals and spoke his wisdom for post posterity. As the dual theater screens rolled, the video created by viral marketing authority, Asa Bailey, the nonchalant pipe-smoking ghost wandered around his country resting place, announcing plainly, “Hello from New York. I”m David Ogilvy. Just like to say a huge thank you for coming to the ADBUMb party. Now, as you know, I”ve been dead for a while now. But I”ve had time to see what the future holds
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In his vision, Ogilvy”s ghost prognosticates about a choice-based advertising where consumers trade out their entertainment for advertising messages pouring out from a billion channels. It characterizes future advertising as “a utopia of an unobtrusive user-centered media.” Having now given his audience a warning to stay on top of the exciting new direction in advertising, to ponder it and be ready- he tells them that, for him, he is content to focus on “getting on with being dead” and being funky, ending his clarion call to the faithful by cutting loose to the disco beat of Bee Gee”s “Staying Alive.”
Interested parties are invited to enjoy the apparition themselves on a slightly small screen! Why not? It”s almost Halloween.
ADBUMb is a free, online advertising newsletter, released Wednesdays, with over 30,000 subscribers. Its readership includes the industry”s highest percentage of media buyers. Its parent company, the Pace Media Group, publishes the New Media Report twice weekly and 925M.com, a community forum for the online advertising industry.
Bruce Prokopets
Executive Editor
Press Direct International
www.pressdirectinternational.org
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