Moving to the Top of the Pile, Increasing Viral Distribution
You hear it all the time. Get viral by distributing info
products that advertise your other offers. The main key
of course is getting others to distribute your material
in the first place.
And even more, getting those distributions to produce results.
A few years ago it was almost automatic and assumed
that as long as your information was somewhat useful
then others would beat a path to your door to re-distribute
it.
Not so today. With all the membership sites offering hundreds
of downloads and some resellers practically giving
stuff away and ignoring suggested retail prices now you
are not only not guaranteed of viral success but in fact many
factors are against you from the start.
There is good news though. With the growing problem of people
devaluing the price and quality of products it has got much
easier
to get noticed above the crowd.
Just like the affiliate who creates his or her own sales page
for a product (especially one that had no sales material in
the first place the would be viral distributor can also do a
few
things to ensure that more people distribute their products.
Tactic 1: Get people to actually WANT your product first.
I know, it sounds so obvious but then why do so many of us
push the brandable aspects of it instead of focusing on the
reader”s value they will get from the information itself.
You do have real usable value in your info products, services
and software, right?
Tactic 2: Go the extra mile
Don”t just throw together a quick ebook and leave it at that.
Add extra value by providing articles or maybe an rss news
feed. Give more tools to promote your product than the average
guy or gal.
The extra 20 percent of time and effort you put into your
project
will bring you 80 percent better results. Think of the person
distributing your material not what you get out of it.
Tactic 3: Reward your distributors for consuming the words
Just imagine how much more dedicated your people would be to
re-distribute your info product if they actually understood it
themselves first. In other words, encourage them to be a
reader first and then allow them to distribute it to others.
There are several ways you can do this but one example
is to hide certain codes throughout your text copy. For example
you could capitalize a letter every now and then like thiS and
if they add up all thE letters they Can get the Results they
asked for whEn They have read Through all your textS.
(do you know what word I just spelled out above?
Sorry it”s a secret.)
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