I’m regularly asked to speak to people, that have either
just started a business or have been going for some time. So
many of these people are absolutely brilliant at working “in
their business” but not so good at working “on their
business” In other words; they’re good at making the product
or providing the service but they’re not so good at finding
new customers and generating more sales.
Like them, you may not be too keen on making cold calls and
selling your product or service but you DO need new
customers and lots of them. You might be thinking – “I have
customers and as long as I keep them happy things will be
okay.” However, I hate to tell you – but no matter how good
your product or your service is, you will lose customers.
They’ll either leave the area; they’ll die, they’ll go out
of business themselves or just decide to deal with somebody
else. So you need to find new customers just to stand still.
However that’s not why you’re reading this – you don’t want
to just stand still you want to find lots and lots of
customers. To do that – you’ve got to get in the right
mindset; you’ve got to think like a successful –
“Marketeer.”
You need to think about #1 -Your Target Market; who do you
want to do business with and what is the best way to make
contact with them. Think about your existing customers and
think about how and why they do business with you. #2 What
Problems do your customers have; what challenges do they
face that could be solved by your product or service? #3
What Solutions do you offer; how will your customers benefit
from dealing with you? #4 How can you Prove what you do;
what evidence, references testimonials can you produce to
influence a prospective customer. #5 What is it that you do
that’s Different; what is your unique selling point that
differentiates you from other businesses.
Every day you need to allocate time to marketing your
product or service. DO NOT fall into the trap of saying –
“I’ll do it tomorrow, I’m too busy today.” Overall, you need
to spend about 20% of your time on marketing.
There are many failed businesses that had a fantastic
product or service. However the majority fail because they
didn’t spend enough time marketing. That is not going to
happen to you because you are “The One Marketeer.”
Discover how you can generate more business without having
to cold call!
Alan Fairweather is the author of “How to get More Sales
without Selling” This book is packed with practical things
that you can do to get customers to come to you .
Click here now
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