You may publish this article in your ezine, newsletter
on
your web site as long as the byline is included and
the
article is included in it”s entirety. I also ask that you
activate any html links found in the article and in the
byline. Please send a courtesy link or email where
you
publish to: support@multiplestreammktg.com
—————————————-
How To Recognize Your Niche Marketing Agenda
By Abe Cherian
? 2005
Starting a business, whether it”s retail products or
services, must establish their own “niche”. It doesn”t
matter how great your products or services is, how
great your sales letter is or your headlines, offers or
what a great price you”re offering. If you try to sell
your products or services to the wrong market,
there”s a strong guarantee it”s not going to work.
What is a niche? A niche is a particular specialty in
whicha business or person finds they prosper. Niche
strategy inmarketing is to market to a small but
lucrative portion ofthe market. The small size of the
niche generally ensures efficient marketing efforts
and few if any direct competitors.
On the other hand, if you take an average product
or service, and maybe your ad copy is only medium
grade, maybe your price is only medium grade, that
I”ve actually seen these marketing campaigns go to
the right targeted audience and pull a decent
response. The point I”m trying to make is, to help
you understand the difference between the right
target market and a good marketing campaign.
What can you do to make sure you get the right
audience? You have to begin by knowing who your
products and services actually appeal to. Then find
the largest market that can actually buy your
products or services or the best market that can
afford to pay for your products or services.
You might find multiple markets. You don”t want to
leave any markets out. You want to be sure you
target a specific market tightly enough so you can
appeal to their interest, but not so tightly that you
don”t appeal to anyone at all.
If you have a product that appeals to multiple
markets, you can develop multiple campaigns. If it”s
a service business, that goes into the home, then
you really appeal to many markets. A home owner
that is a doctor, a homeowner that is a dentist,
a homeowner that is a business owner, you can
target to these specific people and treat them as a
particular market.
One great way to get into a particular market is to
find a professional that is already in that market or is
already a customer of yours and get them to be a
cheerleader for you. Ask them if they will endorse
you. Usually they will if they like your products or
services.
For example, here”s a story about my good friend
Janice, a letter she created.
Janice wanted to use her doctor as a reference for
her business and she asked her doctor if she could
write a letter from him to all of the other
professionals in that market on their
letterhead in their envelopes and send out that
letter on top of one of his sales letters. Shockingly,
Her doctor said yes.
Her letter read like this; “I don”t do this very often,
but I”ve received such good service from Dr. Blevins,
I thought the rest of you should know about this.”
And on with her message she explained the good
service and at the end she left her business
information.
The results were staggering and Janice Then gave
her doctor a free gift. She bought Dr. Blevins a box
of his letterheads being that she used theirs, and
she sent her Doctor an organizer to put them in.
You see, what this does is it makes sure the
envelope gets opened from her market because
other doctors will open information on other doctors.
Always give your niche some kind of position to help
you increase your business.
