List Often
You need to update your site often. When you get new inventory, it needs to be on your site as soon as possible. If your inventory management system – and your website management system – is awkward and difficult to use, then you”ll waste time, and you won”t update often enough. Invest money in getting a system that”s easy to use.
List Everything
Everything on your lot should be on your site. Even if it”s a bit different from what you usually sell, put it online. Inventory is marketing – the more vehicles you have on your site, the more likely people are to visit. Those visitors might buy one of your other vehicles, even if they aren”t interested in what initially drew them to your site. Again, if you don”t have a slick system to keep your site updated, you need to get one.
Automatically Email Prospects with New Inventory
Put a mailing list on your site. It should be totally automated – every week, if you have new inventory on your site, prospects should automatically get an email about it. The signup process should be completely automated, as well – that way, you can reactivate old prospects with no extra work.
Hype Up Your Ebay Sales With Templates
Are you listing on eBay? If not, you need to start. If you”re typing up the details by hand, you are losing out on sales. You need to have a professional image. First, get a professional template designed. Second, make sure your system can automatically fill in the template with the details of your vehicle. You should be able to click a button and have listing ready to go.
Automatically Share Your Inventory with Cars.com and Autotrader
Online ads are a great way to increase sales. Unfortunately, it”s hard to keep them updated – you have to keep inventory in two or three different places. Don”t bother – your inventory system should automatically send your inventory every day to all of your advertising partners. You can even have an option to send only selected items.
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