Regardless of the size of your business, it is necessary to have all of your marketing materials to represent your company’s ideal and characters. They must also have to be functional for your needs and the needs of customers. Whatever your envelope needs, they can be met with ease.
like window envelopes are available in just about any size you need. Plain white envelopes, although still a great buy, may not do the trick in getting the attention they deserve. The typical #10 envelopes may not be what you are looking for either. The particular envelope is the least effective in direct mail campaigns.
There are options, it just takes time to consider what exactly the business is trying to accomplish. Standing out in the crowd is what marketing is all about. If a simple tool like an envelope can help differentiate your business among the industry, it is money well spent. But don’t worry; they won’t cost a fortune.
- Window envelopes. Single or double windows provide a more professional look. Easy function without having to address the envelope.
- Envelope Seams. Contemporary, traditional, and diagonal seams. It changes the look and functionality.
- Recycled envelopes. Inexpensive and shows your business is trying to do its part for the environment. Use for in-house mailings or to customers.
- Colored envelopes. Company logos and colors will jump off the envelope. They will get noticed if tastefully done.
- Fabric envelopes. Perfect for the lasting impression. Business to business, or business to consumer.
Choosing the right envelope is not rocket science, but many times they really don’t get the consideration they should. It’s not wise to spend a fortune on
unless the expected return is there. After all, the business is meant to make money.
Large corporate businesses may find it necessary to stock many different types of envelopes to satisfy all needs. Small business owners can find one envelope that can do the trick for all tasks. The important thing is differentiation.
Robb Ksiazek is an author and publisher for
. He has researched and written about the little things that make a difference in the paper supply industry, from personal and business checks to envelopes and address labels. Turn the ordinary into extraordinary.
