Have you ever wondered how can you possibly figure out how to market your Internet business when youre bombarded with so much conflicting information? Lots of how to advice applies to many online businesses.
But avoiding common marketing mistakes will work for EVERY business. If you make even ONE of these mistakes, youre leaving money on the table.
Have you ever wondered how can you possibly figure out how to market your Internet business when youre bombarded with so much conflicting information? Lots of how to advice applies to many online businesses.
But avoiding common marketing mistakes will work for EVERY business. If you make even ONE of these mistakes, youre leaving money on the table:
Mistake #1: Believing, You can make a fortune online while you sleep.
This mistake has a sidekick or two: Make millions in just 2 hours a day! or Give us a month; never work another full day again! and Make a living working less than 2 hours a day! These are tempting; theyre all dangerous.
But these promises arent the most amazing part – whats outrageous is the number of people who buy into them with their time, their money and their hearts.
Avoid Mistake #1: Ignore pie-in-the-sky promises youll have to spend serious time on a serious Internet business.
Mistake #2: Believing, You can support yourself online with just a small investment.
This headline captures attention, but thats all it does.
Your Internet business is just that a business. Develop a budget you can afford; dont take a risk you cannot. Almost everyone loses some money along the way to making their business successful. Plan for that.
Avoid Mistake #2: Spend a realistic amount of money to grow your business.
Mistake #3 Get in on the opportunity youre excited about FAST before its too late.
For an Internet marketer, this is probably the worst piece of advice. These pyramid-like business opportunities sound too delicious to be true, and they are. Its never too late to begin with a solid business opportunity and they are likely to generate profits whenever you set up shop.
Avoid Mistake #3: Do your homework before you do anything else!
Mistake #4: Having no marketing plan.
With a little help, anyone can write one. Get started by making lists: a daily task list, a weekly to-do list, monthly benchmarks, and so on. Figure out what you need to do every day to get the number of emails out, flyers distributed, ads placed, press releases written, and articles published to achieve your goals.
Avoid Mistake #4: Outline your battle plan and follow it to the letter.
Mistake #5: Not getting enough visitors to click on your site.
Im sure youve read story after story about people who make mega-bucks on just a few hundred hits a day. Yes, its possible you could break the records, too. But its quite unlikely you ever will.
If you build your website, they will NOT come. Youve got to push them there.
Avoid Mistake #5: Use as many methods as you can to drive traffic to your site.
Mistake #6: Sending out sales and recruiting emails all day long.
Some say marketing is a Numbers Game. Is it? Not exactly.
You can calculate the number of prospects you must have to get the number of hits you need to get the number of click-throughs necessary to end up with enough visitors who read your sales message. From there, you can determine how many visitors you need to convert one into a paying customer.
Everyone needs to know their conversion rate, but its not about pushing tons of warm bodies to your site. Its about getting the RIGHT eyes to examine your offer.
Avoid Mistake #6: Get as many targeted leads as you can afford.
Mistake #7: Using weak headlines.
Weak headlines are deleted or ignored. If theyre going to bother to read your copy, youd better knock em down flat to get their attention first. Dont spend more time writing sales copy than on writing an attention-grabbing headline. If your headline makes someone open your message or web page, youre well on your way to making a sale.
Avoid Mistake #7: Learn how to write irresistible headlines.
Mistake #8: Not building a personal prospect list.
The mere fact that someone came to your website, and maybe even skimmed it, is a victory for you! Why let them click away? Make your traffic generating investment worth its weight in gold.
If you wouldnt dream of asking someone for their email address because you just hate doing that, youre trading principles for profits. You probably have a WEALTH of information about your niche that your visitor would gladly release their email address to receive.
Avoid Mistake #8: Provide an opt-in mechanism on your site so you can follow-up with every prospect.
Mistake #9: Once a prospect becomes a customer, theyre yours.
Wrong! People are fickle, they constantly search for greater value, and they wont be loyal to you especially online. On the Internet, its fast and easy to click onto the next guys offer and then the next guys.
After all the time, energy and resources youve invested in getting them to purchase from you, dont ignore them after making the sale.
Avoid Mistake #9: Dont drop your paying customers from your marketing plan.
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