Richard Knight
Cruising around the MLM playground (Online MLM Forums the question of How do you prospect strangers into your MLM Business? popped up. And I knew if this fellow Network Marketer was struggling with this question, then several others probably are having the same dilemma as well.
So here it is.
When youre building your MLM Business there is 1 Golden Rule to follow when it comes to prospecting strangers and its simply:
Just Dont Do It!
Thats right! You NEVER want to prospect strangers to build your MLM Business. Now I know some people may not agree with me, so here are 3 Prime reasons why you dont want to prospect strangers as a way to build your MLM Business.
Reason #1 – Strangers Are Not Your Target Market.
Believe it or not, but unfortunately more than half the population isnt wired to be in business for themselves. Your goal is to find people with a track record of success. These are the only kinds of people you need to help build your business, not strangers (any ol Joe Schmo you see walking down the street).
If thats your plan then you might as well whip out the phone book and start dialing. And lets see how many Nos, not interesteds and dont call me agains you get before you finish the page. Its simply because strangers is not the target market you should be going after to build a successful home business.
Reason #2 – Its Too Ineffective.
Prospecting strangers is a big waste of time, energy and patience. Just think about it, would someone like Donald Trump say Hey, I have this great business opportunity thatll help any self motivated and dedicated individual make a handsome residual income each month lets kick things off by showing it to people walking on the street! Of course not! So why should you?
Its at least 10x more effective to target a group of people who already possess positive character traits and good business skills thatll help you take your business to the next level.
Reason #3 – Its Just Not Worth It
Prospecting strangers isnt worth the hassle (time, energy, sweat, blood, tears and not to mention the headaches). Prospecting these types of people for your business WILL take a lot out of you. (Just thinking about it, makes me cringe). Facing rejection from the wrong kinds of people is one of the main killers for many new home business owners. Dont let it happen to you, or anyone in your organization. Dont prospect strangers.
Remember; dont try to prospect everyone for your business because unfortunately not everyone is ideally suited to be in business for themselves. Its sad, but true. So in order to find the right people for your MLM Business simply focus on a target market. Look for people with a track record of success and possess good business skills.
Some great examples of this are real estate agents, store owners, small business owners, franchise owners and even other Network Markets (they almost always keep their options open). Simply put, focus your energy on target markets rather than every ol Joe Schmo who comes within 3 feet of you, its proven to work 10x better than prospecting everyday strangers.
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